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Next Toyota Prius coming in 60-mpg 'Eco Grade' version?

There's some mystery surrounding the fuel economy level of the next-generation Toyota Prius. The closest we've had to an official number is 55 miles per gallon, which was hinted at by Toyota Motor Corporation's managing officer, Satoshi Ogiso, last year. That number wasn't an official target, but the company even provided a graphic (above) showing how each next generation Prius beat the previous one by four or five mpg. Since the current, third-gen model gets 50, well, we have been left to guess that 55 is the next logical target. But, according to a new report in Automotive News, the new, fourth-generation Prius that's due next year will come in two versions, with one having a bigger ego – sorry, eco – than the other. AN says that the model will arrive with a standard nickel-metal hydride battery pack in a version that gets "about 55 mpg" and then a new "eco grade" version with a li-ion battery that "will be rated at more than 60 mpg." AN says this information came from company executives who were speaking at an August meeting with Toyota dealers. Our sources within Toyota say that they haven't heard anything about two high-efficiency models, so we'll take this with the requisite grain of salt. The current version of the Prius Plug-In Hybrid does use lithium-ion batteries, but this is the non-plug model the dealers are talking about. We think. The dual-battery strategy is certainly a rumor we've heard before. We had thought that the li-ion pack would be for an extended EV range (the current Prius has a barely noticeable EV-only range), but such a pack would be lighter and could boost efficiency, too. In other words, we look forward to hearing more during the upcoming auto show season.

Toyo Tires will bring another wild catalog of rides to SEMA

Toyo Tires carts all kinds of toys to SEMA every year, the rubber company planning another 30 or so automotive exhibits this year in two locations. One of them, the Baja 911, comes with a pedigree not usually associated with the bewildering wares hawked at the Las Vegas show. TJ Russell was once lead fabricator for Singer Vehicle Design, now he's the head of Russell Built Fabrication in Sun Valley, CA. Sticking with the marque he knows well, Russell started with a 1991 Porsche Carrera 4 cabriolet, fitted the interior with a full roll cage, then built a hardtop around it to design a desert runner channeling the old Rothmans safari 911s. Underneath that bodywork lives a box-plate trailing arm suspension with 12 inches of travel, working 15-inch Fifteen52 FIA-approved Gravel wheels and 30-inch Toyo Open Country A/T II tires. Power comes from a purpose-built 3.8-liter air-cooled flat-six with about 350 horsepower — 100 hp more than stock — in a car that weighs 400 pounds less than the original. Oh, and as documented on Instagram with the tagline "All race outside, all business inside," the interior's full of quilted, cross-stitched leather, and Toyo says Russell's going to do a low-volume run of the Baja 911 starting early next year. ruffian-ford-mustang-sema-01 View 10 Photos Chris Ashton built a 1970 Ford Mustang Fastback called the Ruffian Mustang, inspired by the Trans Am Racing Series. The exterior changes are more subtle than one might think – the chin spoiler, hood scoop, and side mirrors are barely exaggerated versions of those on the original car, the intake vents astride the front lights and the steel bumpers teleported from 1970. Changes outside include de-chromed and flush-mounted glass, vented hood, front fenders that are dropped an inch, rear fender vents, dual side-exit pipes, and gargantuan fender flares over staggered Signature One wheels and Toyo Proxes 888 tires. The interior's fitted with a roll cage and race car workings. In spite of the Boss 427 badging, the engine's a 625-hp Chevrolet LS3 V8. button-built-ferrari-355-sema-01 View 13 Photos The Button Built Ferrari BB355TT picks up from last year's stanced BB328GTS widebody that gave many Internet denizens heart attacks. Laid up on a 1999 355 Berlinetta, the BB version appends a widebody kit designed Mitchell Button, rendered by Khyzyl Saleem and drenched in Azzuro la Plata, a color from Ferrari's Scagliette palette first used on a 1967 275GTB Le Mans racer.

HQ move based on study, not pitch from Gov. Perry, Toyota says

Toyota's surprising announcement on Monday that it will move its North American headquarters from Torrance, CA location to the Dallas suburb of Plano, TX is allegedly not due to any political wrangling from the state's Republican governor, Rick Perry.
Perry (above) has been up front in his aggressive pursuit of businesses and jobs for Texas, traveling to California, Missouri, Illinois and New York to tempt corporations to his state. And it's not just about the promise of much lower taxes, a Perry spokesman reminds Automotive News that the state boasts, "a workforce that is skilled and ready to do any job."
For his part, Jim Lentz, Toyota's North American CEO said Plano was chosen through an internal process, with the location helped by its proximity to the company's massive pickup factory in San Antonio rather than any campaigning from the governor.