2008 Toyota Corolla Ce on 2040-cars

Auto blog

Subaru BRZ next generation will be sold in U.S. but maybe nowhere else

A new reports says that Subaru has "no plans" to launch its upcoming second-generation BRZ in Europe. If true, that means the 100-unit Final Edition announced earlier this year for the German market is truly the final edition for the Old World. Furthermore, according to the UK's Autocar, which reported the news, the BRZ "will be a U.S.-only model." That would indicate that even Subaru's home market of Japan would be denied access to the lightweight sports coupe, which seems unlikely. Toyota has been very tight-lipped about its own 86 version, so it's not clear which markets the BRZ's twin would be sold in. Though the article doesn't say why the BRZ won't be available in Europe, the Toyota 86 and Supra's chief engineer Tetsuya Tada may have given a clue. In a 2019 interview at the Supra's U.S. launch, he revealed that one reason he partnered with BMW was because he wanted the Supra to be a truly global sports car. Given the rapid tightening of safety and emissions regulations in various markets around the world, if Toyota were to have built its own engines and platforms from scratch, development would have taken too long. "If we had gone that route, the car would not be done, even today [in May 2019]. It wouldn’t be out for at least a few more years. The problem is, you canÂ’t sell a car like I showed you today in 2021." It looks like that may have been a prescient move. The BRZ is presumed to share a 2.4-liter boxer four with the Ascent and 2020 Outback, neither of which is sold in Europe. It's predicted to have 220 horsepower and retain its rear-wheel-drive layout. Sadly, it looks as if the Supra will be Toyota's last global sports car model. The 2021 BRZ will be revealed November 18.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

VW targeting 10M sales in 2014

Volkswagen Group believes it can sell over 10 million vehicles in 2014, with hopes of overtaking Toyota as the world's largest automaker in the process. If VW can do it, it would meet that goal four years earlier than planned. Of course, Toyota isn't sitting still - it also hopes to top the 10 million-car threshold this year and has the advantage of already holding the top spot.
"With rising volume and new models, we will increasingly see positive earnings effects as well," said VW Group CEO Martin Winterkorn during its annual press conference, according to Automotive News. The company is spending huge amounts of money to propel it to the top, investing 84.2 billion euros ($117 billion) through 2018, and according to AN it plans to introduce over 100 new models worldwide among all of its brands by the end of next year.
The German automaker may get an extra boost as the European car industry shows signs of emerging from its yearlong stagnation and China continues to grow. In January, VW Group was up 8.5 percent in Europe and 15.5 percent in China, according to its own figures. However, the US has been slowing with Volkswagen brand sales down 19.04 percent in January and down 13.81 percent in February.