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Toyota goofs again in latest Mirai fuel cell ad

In the "gotcha" culture engendered by social media and viral campaigns, it looks like Toyota got, well, got. The Japanese automaker is starting a campaign for its Mirai fuel-cell vehicle, and included a line about the fact that the car "breathes in air." Of course, all light-duty vehicles do that, as Jalopnik's Opposite Lock happily pointed out. Jalopnik added that even electric vehicles have an air intake for their heat exchangers. Oops. It looks like Toyota doesn't think this message is wrong, since the image is still up on the company's Google+ page. The Mirai can still lay claim to something that may impress the layman in that it emits only water vapor from its tailpipe. It's a pitch Toyota started making to Americans last November when the company said it would start Mirai sales this year in California. Toyota's charging an MSRP of $57,500 for those looking to buy the car outright or a three-year lease rate of $499 a month for 36 months (with $3,649 due at signing) for those to want to lease the car. Toyota also said in January that it would ramp up Mirai production to about 2,000 vehicles in 2016 from about 700 this year, as it expands distribution into Europe and the US. In the US, refueling the hydrogen will be free. Just like the chemistry lesson from Opposite Lock. Related Videos:

Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."

Lexus reportedly working on two different successors to the LFA

The successor to the Lexus LFA is beginning to take shape — in unofficial rumors, at least. The firm's next supercar will reportedly make its debut in the coming years with a V8 under the hood, and it will be followed by a battery-electric model due out at the turn of the decade. Citing anonymous inside sources, Japanese magazine Best Car wrote that the long-awaited car that will take the torch from the limited-edition LFA will land in showrooms in 2025. As we've previously reported, it will be powered by a gasoline-electric hybrid powertrain built around a mysterious 4.0-liter V8 engine fitted with two turbochargers. The publication adds that the coupe, whose name hasn't been confirmed, will be launched as a regular-production model and that it will be built on a version of Toyota's TNGA-L platform. This is the same architecture found under the LC and the LS, among models, and using these foundations should allow Lexus to keep the car's cost in check. Engineers could peg the hybrid system's total output at around 700 horsepower, and Best Car reports that the car's front end will borrow styling cues from the Electrified Sport concept (pictured) introduced in December 2021. If the report is accurate, sales will start in 2025. Speaking of which, the Electrified Sport will make its debut with a battery-electric powertrain in 2030 at the earliest. Its design will evolve over the next eight-plus years; it sounds like what we saw in December 2021 more accurately previewed the hybrid supercar than the electric one. It could hit 60 mph from a stop in under 2 seconds, and it could offer a maximum driving range of over 430 miles. Interestingly, the same report points out that the Electrified Sport might use solid-state batteries. That technology's not ready, but Lexus has plenty of time to fine-tune it. Toyota GR GT3 Concept View 8 Photos On the Toyota side of the family tree, the GR GT3 concept unveiled in January 2022 is allegedly on its way to production (in one form or another) as well. It will initially spawn a race car built to GT3 specifications, as its name implies, and it will benefit from the lessons that engineers learned while designing a road-going, Le Mans-inspired hypercar that Toyota consigned to the automotive attic in August 2021. Whether the GR GT3 will be related to the LFA's successor is up in the air, though it doesn't take a significant stretch of the imagination to speculate that some parts will be shared.