2001 Toyota Corolla Le Sedan 4-door 1.8l on 2040-cars

Auto blog

Toyota teases 2014 4Runner, will debut on April 27

The 2014 Toyota 4Runner appears to be getting a styling refresh that is as out of the ordinary for Toyota as the venue at which it will be debuting. Launching on April 27 at the 2013 Stagecoach Music Festival in Indio, CA, the 2014 4Runner looks to be getting more of an in-your-face design. Toyota says this marks the first time it has ever revealed a new product at a music festival.
While we only see two images of the updated 2014 4Runner, the new headlights break from the rectangular shape present on the current model for an edgy, scalloped shape. Below the headlights are vertical air inlets - looking quite similar to the 2014 Subaru Forester XT - but it isn't clear if all models will get these or just special trim levels. The other image Toyota released was of the smoked, LED taillight.
As the presenting sponsor of the music festival, Toyota will have legendary off-road driver Ivan "Ironman" Stewart at the show as well as an off-road driving course for people to drive the automaker's trucks and SUVs. Scroll down for a press release giving some additional information about both the 2014 4Runner and the Stagecoach Music Festival.

100-year-old Yellowstone ranger station now powered by Camry Hybrid batteries [w/video]

With a new project, Toyota is bringing power to the prairie and finding a way to reuse nickel-metal hydride batteries at the same time. The automaker recently completed assisting Yellowstone National Park's installation of a solar power station at the Lamar Buffalo Ranch to electrify the ranger station and education center there for the first time. Toyota's major part in the system is an array of 208 batteries that are repurposed from old Camry Hybrid sedans, and they can store 85 kilowatt-hours of energy at a time. That's as much as one 85-kWh battery pack from one top-of-the-line Tesla Model S. Toyota figures that the whole setup should generate enough annual electricity for six average US homes, which is plenty for the ranch. For a constant source of power, the site plans to install a micro-hydro turbine in a nearby stream in 2016. Prior to creating the wall of batteries to store all of this energy, Toyota disassembled and tested each one. It also installed a new management system on them to maximize their lifespan. You can get a better idea of what the whole system looks like in the automaker's video, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Toyota Flips the Switch to Sustainable Power at Yellowstone National Park Lamar Buffalo Ranch Renewable, Zero Emission Energy System Is Now Online System Features 208 Re-used Camry Hybrid Batteries May 12, 2015 Torrance, Calif. (May 12, 2015) – The lights are on where the buffalo roam. At the Lamar Buffalo Ranch field campus in Yellowstone National Park, an innovative distributed energy system that combines solar power generation with re-used Camry Hybrid battery packs is now online. The result: reliable, sustainable, zero emission power to the ranger station and education center for the first time since it was founded in 1907. Announced in June 2014, the partnership among Toyota, Indy Power Systems, Sharp USA SolarWorld, Patriot Solar, National Park Service and Yellowstone Park Foundation is an innovative effort to extend the useful life of hybrid vehicle batteries while providing sustainable power generation for one of the most remote, pristine areas in the United States. Solar panels generate the renewable electricity stored within the 208 used Camry Hybrid nickel-metal hydride battery packs, recovered from Toyota dealers across the United States.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.