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Toyota may return to F1 under Lexus banner

A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota, this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time.
Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is "all but finalized." The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers.
A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What's more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines.

Toyota Sienna Swagger Wagon rides again with Busta Rhymes

Let's face it: there are few things less "gangsta" than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota, which has embraced the uncool image of the minivan with the Swagger Wagon campaign.
We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna's been updated for 2015, the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself... better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you've got to admit that it's well done, even if it doesn't have the charm and freshness of the original.

How platform problems are delaying next-gen Prius

Short-term pain for longer-term gain? That may be the prognosis for the next-generation Toyota Prius, the world's best-selling hybrid. But, hey, the new version might get holiday season debut, now. Toyota is upgrading some of its most popular models and trying to cut long-term costs with components that can be used on multiple models on the new Toyota New Global Architecture platform, Automotive News says. That means more parts that can be used for the Camry, Avalon (not big stretch, since the Avalon is basically a rich man's Camry) and Corolla in addition to the Prius. The downside, of course, is that this takes a bit more engineering and certainly more time. In the case of the Prius, that means pushing back the start of production from next summer to December 2015. But Automotive News also says the Prius may have an all-wheel-drive option. Happy Holidays. The report is in update from Automotive News Europe, which cited folks familiar with the process who were not identified and said late last month that the production of the fourth-gen Prius would be pushed back by about six months as engineers continue to tweak the hybrid powertrain for maximum efficiency. The goal is around a 10 percent improvement in fuel-efficiency thanks to an upgraded powertrain and lower vehicle weight. Toyota spokeswoman Amanda Rice told AutoblogGreen in an email that the company doesn't comment on future products, so we'll just have to keep an eye out.