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Toyota ups Prius incentives to $3,000 for some Californians

So, Southern Californians, here's a little math question for you. If Toyota is offering about $3,000 in incentives on the Prius in San Francisco and just $2,500 in perks in Los Angeles, is it worth it to take the trip up? Yes, but barely. Looking to goose sales in by far its largest US market, Toyota is continuing many of the incentives it started in April to reverse the trend of falling year-over-year Prius sales, according to Green Car Reports. Specifically, Toyota is offering discounts worth about $3,000 in San Francisco, though many of those incentives expire May 26, Green Car Reports says, citing Cars Direct. Down in LA, those incentives are worth about $2,500, though they do extend until June 1. While US Prius sales fell last year, they did rise two percent in California. Through April, the four Prius variants combined for sales of 15,235 units, down 15 percent from a year earlier. And for those looking to do a little comparison shopping, a one-way flight from Los Angeles to San Francisco is running about $200, while that drive down will cost about $30 in gas (it is a Prius, after all). Factoring in the rides to and from the airports, though, we'll call it a wash.

Toyota hits 10 million Camry models sold in US

This year marks 30 years of sales for the Toyota Camry in the US, and in that time, it has amassed more than 10 million sales. In its first year on the market, the Camry sold 52,651 units, but it has gone on to become the best-selling car in the US for the last 11 years.
Toyota says that "virtually all" current Camry models sold in the US are made here, and three-quarters of all Camry contents are domestically sourced. Scroll down for the official press release from Toyota, and be sure to check out our gallery of images showing every model year and bodystyle of the Camry since it first went on sale in 1983.

Toyota close to unveiling 4th-generation Prius hybrid

The timing isn't perfect, but Toyota is getting close to rolling out the next generation of its Prius gas-electric hybrid car. Low gas prices have depressed sales of hybrids, with Prius sales falling 14 percent in the first five months of this year. The US government expects gasoline to average $2.44 a gallon this year, compared with $3.36 a gallon in 2014. North American CEO Jim Lentz said Thursday that the new Prius will get better gas mileage than the old one and is better looking. He cautioned that reports of a 15-percent improvement in fuel economy are probably too high. The current Prius gets an estimated 50 mpg in combined city and highway driving. He also said the new version has a lower center of gravity for better handling. Lentz said Toyota, the market leader in hybrid sales, will continue to develop new hybrids even though sales of alternative-fuel cars as a segment are down about 15 percent for the year. "With lower fuel prices, it's having an impact on the entire segment," he said. "But long term, it's still the player. We've seen these rises and falls in fuel prices in the past. " Lentz wouldn't say exactly when the fourth-generation car will debut. The Prius was last revamped six years ago in 2009. Lentz made his remarks Thursday at a groundbreaking ceremony for a $126 million expansion of its technical center on two campuses near Ann Arbor, MI. The moves will bring about 335 jobs to the area from other Toyota locations. The AP contributed to this report.