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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Toyota puts three-wheeled i-Road into public tests in Japan [w/video]

The lucky citizens of Japan are getting it now, and some folks in France will join the fray later this year, but that's about it for public, leaning-trike fun. The car in question is Toyota's three-wheeled i-Road concept electric vehicle. And in addition to being really narrow and quite environmentally friendly, this little EV leans quite a bit when it scoots around curves. Earlier this week, the Japanese automaker started testing the super-narrow vehicles in Toyota City, Japan. They're part of a broader scheme called "Ha:mo" in which people can link shared vehicles with public transportation systems to get around with minimal environmental impact. Grenoble, France, will be the recipient of some i-Road EVs for a vehicle-sharing project that starts later this year. The i-Road weigh about 660 pounds, is less than a yard wide and has a 28 mile per hour top speed. The i-Road was first shown off at the Geneva Motor Show early last year and shortly thereafter was the subject of a groovy video that showed a group of four cruising and leaning through the streets of a Mediterranean village in France. Check out Toyota's video on the vehicle-testing program and the official press release below and read our driving impressions here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Changing Mobility and Lives, Three Wheels at a Time Residents of Toyota City, Japan, might be wondering what they just saw on the street. If it had three wheels and was leaning around a corner, it was the "i-Road", Toyota's ultra-compact all-electric, all-fun concept. On Sunday, the i-Road, which weighs a mere 300 kg and is less than 90 cm wide, was let loose on public roads at an event to mark its introduction into "Ha:mo", Toyota's optimized urban transport system. Soon, even more i-Roads will be zooming around Toyota city when they are made available to residents at vehicle-sharing stations. And later this year the lucky residents of Grenoble, France, will also be able to have some three-wheeled fun, thanks to a vehicle-sharing project that will last until 2017. Besides being an absolute blast to drive, how could the i-Road actually help you out? Well, picture the following: You just got off work. You get a phone call. You need to get across town, pronto, because your wife just went into labor. But your car is in the shop, there's no time to call a taxi, and your co-workers with cars are stuck doing overtime.

Does the Toyota Prius still matter?

Toyota remains incredibly proud of its green halo car, the Prius. On the company website, it calls the gas-electric car, "The hybrid that started it all." Chances are, if someone tells you to think of a hybrid car today, your first thought is going to be the Prius. Now a cultural icon, the Prius changed a lot of attitudes about what an efficient car is able to achieve. But the car is aging, despite numerous refreshes and model tweaks over the years, and sales dropped 11.5 percent last year. It's taken Toyota 25 years of ups and downs to get the Prius to where it is today, and we started wondering if that's too long for the car to remain viable in an era of 40+ mile-per-gallon non-hybrid cars and a plethora of plug-in competitors for the green car crown (we're not the only ones). Plus, Toyota is rapidly shifting its green focus away from the Prius and towards the hydrogen-powered Mirai fuel cell car. But if you ask Toyota representatives if the Prius is still a vital car in 2015 – and we did – you'll find that there's still a lot of love for the car that went before. For example, Geri Yoza is a Toyota national manager who spent years traveling all across the US teaching people about the Prius. The veteran of countless customer education sessions told AutoblogGreen that it took a long time for the Prius to "cross the technology chasm," and that it wasn't until about a decade after launch that the car became a common sight outside of the initial popularity hotspots. "It takes a while for people to become confident in the technology, to understand that it's been proven," she said. Now that the hybrid is ensconced in the public mind, it's time for the next step. "I think the Prius, the whole idea 'to go before,' was to go before the Mirai." Part of that precursor status is due to the fact that a lot of the Prius' powertrain technology has made the jump to the Mirai. When we asked Bob Carter, Toyota's senior vice president of automotive operations, if the Prius still matters, he had a clear answer: "My goodness, yes." "We've been selling hybrids for 25 years," he said, "but when you go back, we had said that the Prius and hybrid technology were a bridge to the future and we were very clear that it's going to be a very long bridge. Essentially, and I'm not an engineer, the Mirai takes the technology from the Prius and takes the ICE engine out and puts a fuel cell stack in.