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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

North American production of foreign marques to jump in 2014

Wards Auto has released its North American Light Vehicle Production Forecast for 2014, and the report predicts foreign manufacturers will increase production on the continent some 3.9 percent by 2014. If accurate, that should see 123,000 additional cars, trucks and vans produced in North America, swelling the total number of units produced both by domestic and foreign manufacturers to 16.9 million light vehicles from a projected 15.6 million in 2013. Much of the increase can be attributed to the fact that Toyota intends to produce another car at its Blue Springs, MS plant as well as a new Lexus model at its Georgetown, KY facility in a year's time.
Likewise, Volkswagen intends to move production of a currently imported model to its plant in Puebla, Mexico. Daimler, Honda, Nissan and Mazda also plan to build additional models on North American soil for the first time. Around two-thirds of the new North American manufacturing will take place in Mexico, helping the country soak up a full 20 percent of the content's automotive production for the first time. You can head over to the Wards Auto site for the full report.

Recharge Wrap-up: Toyota FCV wears silver, Foxconn's $15K EV, solar power at GM

The Toyota FCV made its North American debut at the 2014 Aspen Ideas Festival, and this time it's not sporting its usual blue sheet metal. This silver paint job shows a bit more contrast. Certain features stand out a bit more, especially the black strip that wraps around the grille and down the sides of the hood to the mirrors. This is the production version of the car's exterior, which will go on sale in California next summer. Toyota also had its Driver Awareness Research Vehicle, DARV 1.5, on display in Aspen. DARV 1.5 uses technology to decrease driver distraction and measure driver behavior to provide a safe driving score. See more of both cars in our image gallery. Taiwan's Hon Hai Precision Industry (also know as FoxConn Technology Group) says it is planning to build electric cars that will cost just $15,000, according to The China Post. The world's largest electronics maker, which assembles mobile devices for Apple, promises that the cars will be highly connected. "When integrated with cloud computing, the Internet, smart traffic and smart cities in the future, people will be able to drive more easily and reduce car accidents more efficiently," says Hon Hai chairman Terry Gou. At a shareholder's meeting, Gou didn't comment on production timing or other details about the cars, nor would he answer questions about possible cooperation with Tesla Motors. Hon Hai made headlines in recent years after a series of employee suicides, which led the company to raise worker wages and install anti-suicide netting on its buildings. EV advocates in Illinois took a 500-mile road trip to help temper range anxiety in potential buyers, says the Chicago Tribune. The demonstration, organized by the Illinois Green Economy Network, meant to show people that they can use electric vehicles to drive long distances without getting stranded with a dead battery. The drive began near Carbondale and traveled to 11 different community colleges with charging stations before terminating in Grayslake. Illinois has about 5,000 registered electric vehicles, and 450 public and private charging stations. General Motors is building three acres of new solar arrays to produce an expected 400,000 kilowatt-hours of renewable energy per year. The new arrays at GM's Swartz Creek processing center and Flint engine plant will be completed this fall, contributing to the company's 38 megawatts of solar power from facilities around the world.