1976 Toyota Celica Gt on 2040-cars

Auto blog

Toyota lowering Prius sticker prices in California

For the citizens of the state that has the biggest impact on Prius sales, it's understandable that Toyota might be offering its biggest perks there. With the next-generation version of the world's most popular hybrid not likely to see the light of day until the 2016 model year, the Japanese automaker is looking to spur sales as a stopgap measure. And that's especially true for the Prius C compact and the Prius Plug-in Hybrid. Toyota has bumped incentives for potential Southern California buyers of the Prius C to about $2,000 off the MSRP, which is up from $750 and about the same size of the perk given to prospective Prius Plug-in buyers, according to numbers from CarsDirect. For the standard Prius Liftback and the Prius V wagon, Toyota increased its discounts by about $500. The perks went into effect April 1 and will last until May 4. Toyota spokeswoman Amanda Rice confirmed to AutoblogGreen that the $2,000 incentive for the Prius C is specifically for the 2014 model year, and that the 2015 model year spurs a $750 incentive. She also confirmed that Toyota this month increased standard Prius lift back cash-back offer to $1,750 from $1,250, though amount offered can change by region. "While we will do what is necessary to remain competitive, Toyota's practice is to always lead with the product, not the deal," Rice wrote in an e-mail to AutoblogGreen. "The use of our incentives is tactical, reinforcing our value and focus on keeping our products competitive in the market." The Prius family was California's most popular passenger vehicle in 2012 and 2013, but sales since then have fallen off. Through the first quarter, US Prius sales were down 14 percent from a year earlier after falling 11 percent last year to about 207,000 units. A Toyota representative didn't immediately respond to a request for comment from AutoblogGreen on the increased incentives in the face of reduced sales. Related Videos:

The List #0025: Compete in the Rallye Aicha des Gazelles

The Rallye Aicha des Gazelles du Maroc is an annual all-women's off road rally in the Moroccan desert. Teams of two must navigate between various checkpoints using only a rudimentary map and compass. Host Jessi Combs pairs with driver Nicole Pitell to take on the grueling, nine-day rally race, as co-host Patrick McIntyre tracks their progress in the desert heat. "The thing that's going to drive me nuts today is that we can't help," Patrick tells Jessi moments before she departs on a two-day marathon leg. "We can do nothing but watch." For Jessi – an experienced off-road racer in her own right – navigating the Sahara in the team's Total Chaos Tacoma is a challenge unlike any other. "You know when you've ever really, truly been lost and you don't know where you are and you start to getting that anxiety feeling? Now, take that and put it into the middle of Morocco," explains Jessi. "And we're just this lost, little spec, and it's our responsibility to get us un-lost and back to safety." How will Jessi fare among the newcomers class and ten US teams in attendance? Watch as she checks "compete in the Rallye Aicha des Gazelles" off of her list. Have an RSS feed? Click here to add The List Click here to subscribe to The List in iTunes Click here to learn more about our hosts, Jessi and Patrick

Toyota Supra ready for its retrospective video closeup

Our friends at XCAR have taken the time to train their lenses on the iconic Toyota Supra. With Toyota finally back into the performance car game, it seems only logical to remember one of the brand's most legendary sports cars. While we're all busy ladling praise onto the Scion FR-S and Subaru BRZ twins, it's important to remember that Toyota used to produce all manner of fun-to-drive machinery. The Supra once sat at the top of that list, its most recent iteration giving buyers the option of a ludicrous forced-induction inline six, gorgeous styling and plenty of presence.
Of course, the legend didn't stop once the Supra fell off American order sheets in 1998. Always an aftermarket darling, the Supra has gone on to become a tuner favorite in nearly every corner of grassroots motorsport. From drag racing to road racing and everywhere in between, the Supra is remains a force to be reckoned with nearly 15 years after it last prowled the US auto market. You can catch the tribute from XCAR below.