2014 Toyota Camry Xle on 2040-cars

Auto blog

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

2016 Toyota Tacoma shows its face ahead of Detroit debut

Here's your first full look at the 2016 Toyota Tacoma ahead of its debut at next week's Detroit Auto Show. No details have been released just yet, but at first blush, the revised Taco looks to be a much-needed step forward for the Japanese midsize pickup. We like the chiseled, modern face of the new Tacoma – it's pretty clean, not to mention rugged and handsome. The body sides almost look carried over from the current pickup (they very well could be), and around back, there's a new tailgate with badging stamped into the sheetmetal, as well as some fresh new taillamps. We can't yet see inside the Tacoma's cabin, though we expect it to have been thoroughly refreshed, as well – that's the place where the current truck really shows its age. As we said, Toyota hasn't released any other details, but the badging on this truck shows a V6 engine lies underhood. A four-cylinder option makes sense, as well – especially if the Tacoma wants to adequately compete with the recently launched (and well-liked) Chevrolet Colorado and GMC Canyon twins. We'll know soon if this Tacoma is a fully baked, all-new model, or if its just a thorough refresh on an existing (and old) truck. Stay tuned. Featured Gallery 2016 Toyota Tacoma Limited View 13 Photos Detroit Auto Show Toyota Truck 2015 Detroit Auto Show

Toyota won't face recall for Corolla unintended acceleration

Toyota will not face a recall or further investigation into an alleged unintended acceleration problem in the 2006-2010 Corolla. Following months of analysis, the National Highway Traffic Safety Administration was unable to find a mechanical defect to cause the issue. If there had been a safety campaign to fix the vehicles, it could have affected 1.69 million cars, according to NHTSA. The incident that prompted the investigation occurred in June 2014 when a driver was pulling into a parking spot. The 2010 Corolla allegedly lurched forward under braking and hit an unoccupied Jeep, according to The Detroit News. No one was injured. The owners had the vehicle examined by a Toyota dealer, and it found no problems. They then filed a petition with NHTSA to open a deeper investigation. NHTSA took the family's Corolla and tested it for over 2,000 miles, according to The News. The agency couldn't replicate the problem and found the brakes were capable of keeping the vehicle from moving at full throttle. In their petition, the owners also submitted 143 other unique complaints of this issue in the Corolla, but the Feds found that most of these incidents were due to driver error where the gas or both pedals were accidentally pressed. After taking all of this into account, "NHTSA has concluded that further investigation of the issues raised by the petition is not warranted," the agency wrote in its report. You can read the entire, 23-page explanation for yourself in PDF format, here. INVESTIGATION Subject : Low-speed surging Date Investigation Opened: SEP 19, 2014 Date Investigation Closed: APR 29, 2015 NHTSA Action Number: DP14003 Component(s): VEHICLE SPEED CONTROL All Products Associated with this Investigation Vehicle Make Model Model Year(s) TOYOTA COROLLA 2006-2010 Details Manufacturer: Toyota Motor Corporation SUMMARY: The Agency received a petition on September 11, 2014 requesting an investigation into, "low-speed surging in the 2006-2010 Toyota Corolla [vehicles] with ETCS-i, in which the brakes fail to stop the vehicle in time to prevent a crash." NHTSA conducted a technical review of the material cited and provided by the petitioner, material Toyota submitted in response to a NHTSA formal request, interviews with complainants and manufacturer representatives, as well as the results of testing of the complaint vehicle.