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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Autotrader picks best cars for 2015's college grads

Summer is here and the school season is winding to a close. That means millions of students will be graduating college and (hopefully) entering the workforce. For many, that will mean buying a new car suited to the new stage in life into which they will now be embarking. That can be a bewildering choice, especially for someone who's never bought a car before. Fortunately, Autotrader has come up with a short list of recommended cars – new and used – which it recommends to the graduating class of 2015. Among the site's top choices are some compelling crossovers and hatchbacks, including the Buick Encore, Chevy Trax, and Jeep Renegade, as well as the Honda Fit, Nissan Versa Note, Mazda3 and Fiat 500. Can't stretch to buying new, or don't see the point? Autotrader has also identified the Toyota Camry, Ford Fusion and even the Lexus IS as smart buys in the certified pre-owned category. "Any time someone goes through a major life change, such as graduating college, they need to determine if their current ride makes sense for their lifestyle, from both a financial and functional perspective," says Autotrader editor Brian Moody. "For example, while that hand-me-down SUV from your parents was nice when you turned 16, you may want to opt for a safer, more fuel-efficient car as you transition into the working world." Autotrader Names 10 Best Cars for Recent College Graduates ATLANTA, May 28, 2015 /PRNewswire/ -- For many, graduating college is a milestone like no other – it represents a new chapter, a proud accomplishment and, fortunately or unfortunately, financial independence. Luckily for graduates who are in the market for a new car to suit their post-college lifestyle, Autotrader's expert editors say now is a great time to make a purchase, as dealerships are flush with affordable models that are fun, fuel-efficient and thoughtfully designed. Autotrader Logo "Any time someone goes through a major life change, such as graduating college, they need to determine if their current ride makes sense for their lifestyle, from both a financial and functional perspective," said Brian Moody, site editor for Autotrader.

Toyota GR GT3 Concept: a long, lean racer with road aspirations

Toyota and Lexus trundled into the 2022 Tokyo Auto Salon with a bundle of modded gear. There are two especially racy bits — one, the GRMN Yaris we've already covered, and this, the Gazoo Racing GT3 Concept that is philosophically, if not aesthetically, related to the Yaris. Toyota believes it can provide more enjoyment for customers by commercializing race cars than by making customer cars racy. So instead of turning one of its road cars into a GT3-class competitor (Toyota does sell a Supra GT4), the GT3 Concept could be a customer potential race car that, as required by GT3 homologation rules, would become a road car.   Toyota Gazoo Racing President Koji Sato said the competition division will make a prototype GR GT3 at some point this year. That doesn't mean the exercise will go beyond this one-off, but Gazoo did also say, "TGR intends to use feedback and technologies refined through participation in various motorsports activities to develop both GT3 and mass-production cars and further promote making ever-better motorsports-bred cars," so its seems we will feel the effects of this somewhere. Based on the form factor of long, low hood and truncated, sloping rear, we could draw a line from the GR GT3 Concept to the Lexus Electrified Sport concept the luxury arm showed in December. Inspired by the LFA, that road car concept was claimed to hit 60 mph in the low 2-second range and be able to run about 435 miles on a charge. But we think it makes a lot more sense to draw a line from the GR GT3 Concept to Mazda's RX Vision GT3 concept from March 2020. We're not accusing GR of copying, but Toyota and Mazda are tight, and these two concepts could be confused for different skins on the same chassis in a video game. We'd be happy to see both make it to GT3 competition as it means there'd be street-legal versions, and frankly, this is probably a better path from circuit to street than the LMDh endurance racing hypercar that Gazoo Racing has toyed with turning into a street-going customer option. Elsewhere on the carmaker's Tokyo Auto Show stand, there was a racy on-road concept from Toyota and two off-road focused concepts from Lexus. The Toyota bZ4X GR Sport Concept turns the battery-electric crossover into a Friday L.A. nightclub hopper with a matte black exterior on big wheels in low-profile tires, and sport seats inside.