Auto blog

Toyota JV will sell Leahead EVs in China next year

You may have read that Toyota is about to establish a new electric vehicle sub-brand in China called Leahead that will focus on "cheap electric cars aimed at young and hip car buyers in China." This isn't 100 percent true, but the Japanese automaker is revving its electric motors for EVs in China, in a fashion. It makes sense for automakers to push for more EVs in China, given government support for the technology and the proven success of Tesla there. Low-speed EVs are popular, as well. Indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. We've heard reports before that Toyota is interested in going electric in China, with a different Toyota JV and thus a different brand but now we have an official word on Toyota's future EV moves in China, direct from Jana Hartline, the environmental communications manager for Toyota Motor Sales, USA. Hartline told AutoblogGreen that Toyota just celebrated the 10-year anniversary of GAC Toyota Motor Co., Ltd (GTMC), its joint-venture manufacturing company in China. And it is GTMC, not Toyota directly, that is the company behind Leahead (called Ling Zhi in Chinese). Leahead will begin selling EVs under the Ling Zhi brand starting in 2015. So, yes, indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. There are rumors that the new EVs will be electric versions of the Corolla EX and/or the Yaris L, but we've got nothing confirmed on that front. We will be waiting for more new at the Shanghai Motor Show next April.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota recalls 52k units of 2011-2012 Avalon for potential short circuit

Toyota is issuing a recall for roughly 52,000 examples of its 2011 and 2012 Avalon sedans in the US because a possible short circuit in the wiring for audio system's subwoofer may cause a fire. According to Toyota, it's possible for the subwoofer's wires to move out of position if contacted by cargo in the trunk. If one of the wires then contacts the metal frame of the speaker, it could trigger a short circuit. "If this occurs, the subwoofer could overheat, increasing the risk of a fire," according to the automaker. "There were two reports of thermal events – no outright fires," said Toyota spokesperson Cindy Knight to Autoblog. Toyota reports there are no reports of injuries, fatalities or crashes from this problem. Dealers will repair this problem at no cost, but until then, they will immediately disconnect the rear subwoofer as a precaution for owners. The recall notices will be sent out in mid-February, according to Knight. TOYOTA RECALLS CERTAIN 2011-2012 MODEL YEAR AVALON VEHICLES TORRANCE, Calif., January 28, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a safety recall of approximately 52,000 Model Year 2011-2012 Avalon sedans. In the involved vehicles, cargo could contact one of the audio system subwoofer wires located inside the trunk, and move the wire out of its normal position. If one of these wires contacts the metal frame of the subwoofer, it may result in an intermittent short circuit. If this occurs, the subwoofer could overheat, increasing the risk of a fire. Toyota is not aware of any crashes, injuries, or fatalities caused by this condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will provide a repair for the audio system. Until the remedy is available, as a precaution, Toyota dealers will disconnect the rear subwoofer. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331. ###