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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Here's how to follow this weekend's 24 Hours of Le Mans

In the pantheon of motorsports, the 24 Hours of Le Mans stands as one of the great endurance challenges to man and machine. This year's event in France already looks to be one for the ages with Porsche setting record-breaking times in practice and the competition debut of Nissan's front-engine, hybrid racer. Thankfully, there's a massive list of ways to follow this automotive attraction. Reilly Brennan, the Executive Director of the Revs Automotive Research Program at Stanford University, and a friend of Autoblog, has once again assembled a helpful couch-kit to organize many of the options. Unfortunately, the old-school way of just turning on the television might be the most frustrating way to watch Le Mans this year. Fox Sports 1 and 2 are carrying about half the race, but the coverage bounces between them seemingly at random. The broadcast begins on Fox Sports 2 at 8:30 AM Eastern ahead of the 9:00 AM start and lasts there until 12:00 PM. Things don't pick up again until 7:00 PM Eastern on Fox Sports 1 for an hour, and the channels swap back and forth more from there. The Fox Sports Go streaming app offers more, but even it stops showing the race a few times. Thankfully, streaming Le Mans is easy. If you can't dedicate 24-hours on the couch, Radio Le Mans lets you listen to audio commentary anywhere with some of the best announcers in the biz. The Automobile Club de l'Ouest, the governing body for the race, also offers an official video stream in an app for $9.99. For a really low-tech solution, the official Twitter is another choice. Brennan is keeping his list updated with coverage changes. You can also check out and download the spotter's guide (from Nissan) in the gallery above. Enjoy this year's race. If you miss anything, don't worry; expect a full report from Autoblog. In fact, editor-in-chief Mike Austin is attending Le Mans this year, so follow him on Twitter for on-the-fly impressions. Featured Gallery 2015 24 Hours of Le Mans Spotter's Guide News Source: Reilly BrennanImage Credit: Nissan Motorsports Audi Nissan Porsche Toyota Hybrid Racing Vehicles

Crushing 1984 Ford Ranger to make a point about clean cars

Being a professional politician is often about more than just getting legislation passed, and a little showmanship can go a long way towards getting a point across. California State Senate leader Kevin de Leon recently staged just such a flashy stunt when he crushed a 1984 Ford Ranger at a rally kicking off an EV incentives pilot program. De Leon sponsored a bill last year that, in part, tried to give greater support to low-income buyers who wanted to trade in their old clunker for a zero-emissions vehicle. He hoped to improve the state's Clean Vehicle Rebate Project, which has been accused of especially helping the wealthy. After watching their Ranger get destroyed at this event, the Mendoza family that owned the truck drove away in a 2013 Toyota Prius, according to the Sacramento Business Journal. Under the pilot program, buyers in two air districts in the Golden State can take advantage of these incentives. Depending on their income and the vehicle they are purchasing, people can get a rebate of between $1,500 and $9,500, according to the Sacramento Business Journal. For now, the California Air Resources Board has set aside $5 million from the state's cap-and-trade program to fund things in these areas. Later, it will vote whether to adopt the initiative statewide. Not to be outdone, Arnold Schwarzenegger has thrown his prodigious muscle behind this program, and he put out an even more explosive video showing how to get rid of these old vehicles. You can watch a clip of the Ranger's destruction from the Sacramento Business Journal above and the Governator's response, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Sacramento Business Journal, Arnold Schwarzenegger via YouTube Government/Legal Green Ford Toyota Car Buying Green Culture Electric Hybrid Videos California cvrp kevin de leon