2002 Toyota Camry Xle 2.4l - Only 83,000 Miles - Clean Carfax on 2040-cars

Auto blog

2015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special Edition. Included on the special variant will be 17-inch alloy wheels, a metallic exterior finish, heated power mirrors and chrome shift knob rings and door grips. Inside, you've got special badging and black SofTex fabric stitched with gray. The new Prius Persona will come in two colors: "Blizzard Pearl" and "Absolutely Red." The special edition has base price of $26,985, and the "Blizzard Pearl" option knocks it closer to the $27,400 mark and there's also the $895 (give or take) delivery fee. Demand for the Prius in the US has plateaued recently as other automakers have broadened their selection of advanced-powertrain vehicles. Through the first half of the year, combined sales of the four Prius variants were down 11 percent from 2013 numbers to about 107,000 units, including about 63,000 of the standard sedans and almost 20,300 of the Prius C compact hybrids. Perhaps there are enough personas out there that sales will get a boost from this special edition. Take a look at Toyota's press release on the 2015 Prius Persona below. SPECIAL EDITION PRIUS TAKES ON A NEW PERSONA FOR 2015 TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A "Persona Series" exterior badge on the rear of the vehicle also helps differentiate the model. The Persona's interior is trimmed in black SofTex® with gray stitching.

Are you the facelifted Toyota Yaris?

As basic transportation goes, there's not a lot to complain about with the Toyota Yaris. The five-door hatch (not to mention its JDM cousin, the Vitz) are due for upgrades, though, having toddled along in its current form since the 2011 model year. Now, we have what looks to be leaked images of the new Yaris, straight from a Japanese brochure.
The next-gen Yaris was previewed in Frankfurt by the Yaris Hybrid-R Concept. Surprisingly, both the standard version and the RS (shown above) share a strong resemblance with the Frankfurt concept. That gaping lower intake remains, while a pointy, sharp front end shares a resemblance with the new Aygo city car (though the Yaris won't have a giant X on its face like its smaller cousin). The lower intake is flanked by a pair of what we're guessing are non-functional grilles, which house the fog lights. There are only a few small images of the rear of the car, which looks more like an evolution of the current five-door hatch.
The interior looks rather racy, with a small, thick-rimmed, leather-wrapped steering wheel and black cloth seats with red contrast stitching. There's a bright red button to the right of the steering wheel on this right-hand-drive JDM model, which could indicate the arrival of pushbutton start. Under hood of this Mazda-built Toyota should be a Mazda Skyactiv engine. That gives us hope that this latest Toyota compact will be imbued with some sense of driving fun.

2015 Toyota Sienna SE keeps the swagger, adds thoughtful updates [w/videos]

Toyota found huge success with its "Swagger Wagon" rap video for the 2011 Sienna SE. It showed that a minivan could actually sort of maybe be fun and didn't have to be a lame vehicle for people who long ago lost their sense of humor. Now that there is a slight refresh for the 2015 model, the company is trying to capture that effervescent image again with a bunch of videos aimed at families.
For the latest launch, Toyota is partnering with some family-friendly online video stars and having them show off the Sienna's features. It's releasing YouTube videos from the creators of Action Movie Kid and Convos with My 2-Year-Old and a Vine from Eh Bee Family, and they all hope to show that it's cool to be a family with a minivan.
In terms of actual changes, though, the update is pretty light aesthetically, but the new tech inside seems aimed directly at mom and dad. However, unless you've got a sharp eye, spotting the exterior refresh might be tough. Toyota is tweaking the front end slightly by adding a dark mesh grille and trim. The headlights are also slightly reshaped to incorporate a new strip of available LED running lights.