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New Toyota Tacoma, Ranger, Colorado/Canyon fight for midsize truck dominance

Sam Wedll has been driving his Toyota Tacoma pickup on the rugged roads of Northern California for seven trouble-free years, racking up almost 100,000 miles, so he’s interested in the redesigned version of the truck coming later this year. He paid $34,000 for his truck in 2016, loading it with plenty of options. HeÂ’s eyeing the new gas-electric hybrid Toyota Motor Corp. is going to offer, but Wedll, who does his own repairs, isnÂ’t interested in paying luxury prices. “The hybrid is pretty interesting to me because I like the idea of the fuel efficiency,” says Wedll, 47, a casino operations manager in Blue Lake, California. “IÂ’m just trying to save some costs wherever possible.” The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors Co. and Ford Motor Co., which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades. Although it's easy to predict that the most lushly appointed versions of the new Taco could approach $50,000 (prices wonÂ’t be announced until later this year), Toyota insists it isnÂ’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells FordÂ’s offering 4 to 1. ThatÂ’s a role reversal from the full-size pickup market, where FordÂ’s F-Series has ruled the road for 46 years. Tacoma sales in the U.S. surpassed 237,000 last year, more than twice the number of GMÂ’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots. “This segment is likely past its prime growth spurt,” says Jeff Schuster, president of the Americas for LMC Automotive.

Toyota bids farewell to FJ Cruiser with Ultimate Edition at SEMA

Happy trails, to you... As we reported back in August, the FJ Cruiser is headed to the great automotive graveyard in the sky, and Toyota is offering a fitting eulogy in the form of the 2014 Trail Teams Ultimate Edition, which was just unveiled here at the 2013 SEMA Show.
Unlike many special edition models, the Ultimate FJ Cruiser earns its name with a host of parts from Toyota Racing Development, starting with TRD Bilstein race shocks that Toyota says improve damping, articulation and high-speed stability. The front shocks measure 66 millimeters and feature TRD race coil springs, with geometry that improves the approach angle; the 50mm rear units are equipped with remote reservoirs to diminish damping fade.
A new one-quarter-inch thick aluminum TRD front skid plate offers protection for the underbody bits, and the outfit is completed with a BF Goodrich A/T KO tires on 16-inch bead lock wheels, rock rails and a roof rack. Check out the high-res image gallery above and the press release below for all the rest of the details.

Toyota twin-turbo V8 patent unearthed

An unremarkable patent focusing on a minor engine part has revealed that Toyota is at least considering a twin-turbo V8. While the filing is most likely just a large company protecting its intellectual property, it could also be a small glimmer of hope that Toyota, a storied company that's made some glaring missteps with enthusiasts in recent years, can leave the ICE party with a bang for the ages. The patent for a secondary PCV separator, whose function is to isolate exhaust gas from lubricating oil, was discovered by a member of the GR86 forum. In this case, it's not engine oil that's the culprit, but turbocharger oil. From a twin-turbo V8. The patent starts out with an almost embarrassingly hilarious stick figure drawing of a car and where said engine would be located (in the front, under the hood, duh). It has the words "Internal Combustion Engine" printed on a rectangle in case there was any doubt. However, the second figure shows a dual turbo setup nestled in the valley of a V8. It's a prime location for reducing turbo lag and optimizing throttle response (and should necessitate a substantial hood bulge as well). Now, interestingly, the forum member believes this engine will be installed in the next Tundra (and presumably Sequoia), but our own research indicates that the pickup will have a 3.5-liter twin-turbo V6 under the hood. With all due respect to the GR86 members, we're going to stand by that assertion and cross our fingers that the patent hints at something even better. That would be a high-performance Lexus, possibly an IS F or, if the ICE gods will allow it, an LC F. After all, we have had reports from Japan that a trio of F-cars were coming, including a LS F. It would explain why the 472-horsepower, V8-powered IS 500 was called the Sport Performance instead of full-on IS F. In fact, Lexus reps have promised that the F label would become even more performance oriented. A proper IS F would be a fitting sendoff to Toyota's high-performance V8, but the tested, then reportedly canceled, then reportedly revived LC F would be an even more melodious swan song. The flagship grand tourer could very well allow loyalists to forgive the aforementioned gaffes. Toyota president and noted car guy Akio Toyoda has taken heat for questioning the coming outright ban of ICE sales in his home country of Japan. Perhaps this engine is one of the reasons he's objecting.