1987 Toyota Camry Le Sedan 4-door 2.0l on 2040-cars

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New Toyota Mirai videos continue questionable hydrogen claims

"Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint." Toyota has released a number of new promotional videos for the hydrogen-powered 2016 Mirai. Most are exactly what you'd expect: pretty, full of promise and vaguely informational. But there was one line in the Product Introduction video that caught out ear. In the Product Information video about the Mirai, the narrator goes into a short history of Toyota's green car advances. After talking about the Prius and the Prius Plug In, making EVs for urban commuting and the rest of Toyota's advanced fuel programs, we hear this: "Never satisfied though, Toyota engineers were simultaneously working on a brand new technology that met all the driver's needs with an even smaller carbon footprint, one that took its lead from nature itself." You can watch the video (and four others) below. Plug In America co-founder Paul Scott told AutoblogGreen, "Show us the math! Toyota claims the FCV has a smaller carbon footprint than their EV, but every paper I've read indicates the FCV uses 3-4 times as much energy to travel a given distance as an EV. If they are making this claim, let's call them out to prove it. Show us the math!" There's some math that comes out in favor of EVs here and here. "BEVs and FCs have a very similar carbon footprint, dependent on fuel source." – Toyota's Jana Hartline Plug-in vehicle advocate Chelsea Sexton went further. "Assuming appropriate comparisons in energy feedstock, basic science doesn't support the notion that the footprint of an FCV is smaller than that of an EV," she told AutoblogGreen, explaining that "appropriate comparison" would mean using similar energy generation methods for both hydrogen and plug-in vehicles. Not the tendency, she noted, "of H2 fans to compare FCVs based on solar-based electrolysis to EVs running on coal-bases electricity and similar shenanigans." Besides, Sexton said, "focusing purely on efficiencies entirely misses the biggest struggles that FCVs face in the market, namely fuel price, inconvenience, and market fear, even if the vehicles themselves are initially subsidized.

Toyota expects hybrids will soon reach 20-percent sales volume globally

Hybrids have come quite a long way from their roots as dull, slow, boring ecomobiles. Today, Porsche sells three hybrid models, one of which is the amazing 918 Spyder. BMW will soon sell four, including a low-slung, two-seat sports car. Even Ferrari and McLaren, full-fledged hypercar manufacturers, are embracing the tech. And all of these cars are sold alongside the same sort of boring cars that popularized hybrids in the first place. According to Toyota Chairman Takeshi Uchiyamada, though, we should see an even bigger increase in the number of hybrid vehicles in the coming years.
"I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now," Uchiyamada-san told Automotive News. Uchiyamada is the man behind the original Prius, which gives him some degree of authority on making predictions about hybrid adoption.
What's remarkable, though, is that the 20-percent figure doesn't include plug-in hybrids, just gas- and diesel-electric models. "Suppliers need higher volumes to slash costs of components specific to plug-in models, including batteries that should be bigger and more capable than the ones used in traditional hybrids," Uchiyamada told AN.

Toyota renews Supra trademark, we renew frothing at the mouth

Enthusiasts have been begging for a new Supra practically since Toyota stopped selling its fourth generation in the US way back in 1998. We've been hearing rumors about a successor for years, but the Toyota FT-1 Concept from the 2014 Detroit Auto Show is the first tangible sign from the automaker that a new generation may be on the table. To temp us even more, the Japanese company reportedly filed with the US Patent and Trademark Office last week to renew its 2010 trademark for the name "Supra."
Granted, these kinds of trademark updates aren't uncommon, as automakers don't want to lose their rights to nameplates (even if they have no immediate plans to use them). However, Toyota briefly abandoned its rights to the Supra name entirely. According to The Motor Report, the original trademark was continually renewed until 2006, but the Japanese automaker let it lapse in the US until applying for it again in 2010.
The FT-1 Concept in Detroit was created at Toyota's Calty Design Research center in California and carries cues from the 2000GT, Celica and Supra in an ultra-curvy body. Officials did not disclose anything about its powertrain. Toyota is also co-developing a future sports car platform with BMW that will underpin models from both companies, but few other details are konwn, and it isn't yet clear that the joint venture has anything to do with a future Supra. Hope springs eternal.