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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

BMW i5 returns as next rumored i Project vehicle

Hydrogen fuel-cell vehicle enthusiasts may want to give each other some high-fives when they hear the latest news about BMW's reputed i5. The German automaker has been rumored to be on the verge of expanding its i brand beyond its i3 battery-electric and i8 plug-in hybrid cars for a long while. The latest rumors say that BMW could be working on a hydrogen-powered i5 crossover. BMW is in the "final stages of consideration" of expanding the sub-brand, Bloomberg News says, citing comments BMW executive Ian Robertson made this week at the Frankfurt Motor Show. There may be more light-weighting efforts, and an alternative powertrain is sure to be in order, but there are few details beyond that. BMW of North America spokeswoman Rebecca Kiehne declined to comment to AutoblogGreen. Since 2013, BMW has worked with Toyota on hydrogen fuel-cell drivetrains and might further expand that relationship, MarketWatch says, citing BMW financial chief Friedrich Eichiner. The two automakers have already worked together on a prototype BMW 5 Series sedan with a hydrogen-powered engine. That car was unveiled this summer. Earlier this year, we heard reports about an i5 that would actually be a hybrid-electric vehicle of sorts, and an extremely powerful one. That rumored vehicle – again some sort of modified 5 Series – would actually contain one gas-powered engine and two electric motors, all combining for more than 540 horsepower. If these latest rumors turn out to be true, they would mark a change in things, but we won't be surprise if we hear yet another version of what the i5 will be before it's all said and done.

Japanese automakers will seriously subsidize hydrogen fuel stations

Fresh off the announcement of the EPA-rated fuel economy and range figures for the Toyota Mirai, three of Japan's major automakers are throwing their weight behind hydrogen on the other side of the Pacific. Toyota, Nissan, and Honda are detailing their partnership in Japan to subsidize the creation of an expanded FCV refueling infrastructure there in the coming years. The plan could provide a much-needed boost for goals that are already looking to miss their targets. The partnership, which is called the Joint Hydrogen Infrastructure Support Project, is subsidizing a third of the annual operating expenses up to a maximum of 11 million yen ($90,000) for any hydrogen refueling station that applies and is accepted into the program. For now, the automakers plan to keep this running through around 2020. Toyota senior managing officer Kiyotaka Ise tells Bloomberg the whole thing over that time is expected to cost 5 billion to 6 billion yen ($40.5 million to $49 million). In addition to the money, the companies are trying to raise awareness about the alternative fuel to build popularity. Japan has been pushing extremely hard to build the FCV market there for quite some time by subsidizing both the models and building refueling stations for them. By the 2020 Olympics, the country's goal is to have 6,000 fuel cell vehicles on the roads and possibly even 100,000 of them by 2025. The cars to fulfill these lofty hopes are just gaining steam, though. For example, the Mirai is already experiencing high demand, and Honda is set to bring its new challenger in 2016. This announcement says Nissan is aiming a potential entry for 2017, as well. According to Bloomberg, the fuel cell industry in Japan is forecasted to balloon from 400 million yen (3.3 million) in the current fiscal year to 100 billion ($813 million) by 2025. Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).