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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2020 Kia Telluride comparison: Specs and pricing versus other 3-row crossovers

The 2020 Kia Telluride is a three-row family crossover that slots into the top spot in Kia's SUV lineup. It does not replace the three-row Sorento — rather, this bigger, more luxurious model is intended for those who need even more space. And that they'll certainly get, because as you'll see below, the Telluride is one of the biggest crossovers on the market. In this comparison of engine specs, dimensions, pricing and photos, we'll take a look at the 2020 Telluride versus the Honda Pilot, Subaru Ascent, Toyota Highlander, the all-new 2020 Ford Explorer, and the Telluride's mechanically related cousin, the equally new 2020 Hyundai Palisade. Of course, those just represent one corner of an iceberg that also includes the Mazda CX-9, Chevrolet Traverse, GMC Acadia and Dodge Durango. Passenger space Like most other entries in the three-row segment, the Telluride offers seven- or eight-passenger capacity. The difference is determined by whether you get second-row captain's chairs. Judging by the Telluride's 55.3 inches of third-row shoulder room, it looks like it won't be quite as spacious with three kids across back there as it would be in the Pilot or Ascent. Two inches can make a big difference in this regard. Third-row legroom is very competitive, however, and if it's indeed just as spacious back there as the Pilot and Ascent, two full-sized adults should be able to fit quite comfortably. Its third-row headroom is also quite good, one of the areas in which the Telluride surpasses its otherwise comparably sized Palisade cousin. If you're wondering about second-row space, there's really nothing outstanding to glean from these specs. As expected for this segment, it's huge, with abundant leg- and headroom. There should be no problem fitting child seats. Cargo space The Telluride would seem to have class-leading space behind its raised third-row seat. If we were to guess, this is the result of its rather boxy tailgate and roofline design. This should also help explain why it has more maximum space than all but the Explorer. Space with the third row lowered is middle of the pack, but when you're talking about vehicles this size, the differences in cubic feet behind the second-row ultimately don't matter much. 2020 Kia Telluride View 46 Photos Performance and Fuel Economy The Kia Telluride has the same powertrain as the Hyundai Palisade, although their tuning and consequent driving experience may differ even if their specs are seemingly the same.

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."