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Toyota and Lexus show off advanced safety research vehicle [w/video]

While Google and Audi explore the possibilities of autonomous vehicles, Toyota and its Lexus division are studying the intermediate step of vehicles equipped with a deep suite of technology that help drivers make the best decisions. Introduced at this week's Consumer Electronics Show in Las Vegas, the Lexus advanced safety research vehicle is an LS sedan fitted with three high-def color cameras to detect objects up to almost 500 feet away, 360-degree Light Detection and Ranging (LIDAR) lasers that can detect objects up to 220 feet away, three radar units to keep track of other vehicles at intersections, a precision odometer on the rear wheel, GPS that estimates orientation and an accelerometer.
Currently testing at a purpose-built 8.6 acre urban testing ground at the Higashi-Fuji Technical Center in Susono, Japan the Toyota research vehicle is being used to study how to make better drivers, as well as figuring out how to reduce crashes as the industry's journey through passive and active safety systems progresses. In the event of a crash, new rescue systems are also being tested.
Further investment is being put into the Intelligent Transportation System (ITS) that would use shortwave signals to harness information from the car and from other vehicles on the road, as well as roadside infrastructure and even pedestrians. Toyota reasons it could then build a picture of interactions and, for instance, alert the driver to a potential collision at a blind intersection.

Toyota promotes Didier Leroy as highest-ranked foreigner

Toyota named Didier Leroy its first non-Japanese executive vice president Wednesday. He also sits on the company's board of directors. This follows Leroy's promotion in April, when he was named president of Toyota No. 1, the division which overseas R&D, manufacturing, sales, product planning, design, motorsports... pretty much everything for North America, Europe, and Africa, as well as sales in Japan. Leroy had served until now as head of Toyota's European operations, and will remain based at the company's regional headquarters in Brussels, Belgium. The appointment follows the earlier promotion of Julie Hamp. Previously group vice president at Toyota Motor North America, Hamp now serves as the company's global chief communications officer and is based in Japan, making her the first female senior executive in Toyota's history. Didier Leroy appointed as first non-Japanese Executive Vice President of Toyota Motor Corporation Mr Leroy was officially appointed today President of Toyota No. 1, which covers R&D, manufacturing and sales for the North America, Europe, and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. Toyota City, Japan - Today, Toyota Motor Corporation (TMC) officially appointed Didier Leroy as President of Toyota N°1 at TMC. The appointment took place at the 111th General Shareholders meeting. In this responsibility, Mr Leroy will oversee the R&D, manufacturing and sales operations for the North America, Europe and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. He also became today the first non-Japanese Executive Vice President of TMC, as well as member of the Board of Directors of TMC. This appointment takes place after the announcement made by TMC in March about changes to its executive structure in Japan, altering roles of top management. Mr Leroy will be based in Brussels. Related Video:

Toyota says no one wants a Toyota electric car

It's no secret that Toyota doesn't really have a heart in pushing pure electric vehicles. The very limited Scion iQ EV project was killed before it went very far and the RAV4 EV project with Tesla was always only meant to produce just 2,600 units, but it didn't even get that far. In short, by all public appearances, Toyota just doesn't see the value of a pure EV. "No one is coming to our door asking us to build a new electric car." – Toyota's Craig Scott Toyota's public reasoning for the lack of a Prius C EV, for example, has often been that customers don't want to compromise on range and that hydrogen is a better bet. Company executives like Bob Carter say so over and over again. A new comment by Craig Scott, Toyota's national manager of advanced technologies, says that the Japanese automaker, give a slightly different spin on things. "Toyota actually favors fuel cells over other zero-emission vehicles, like pure battery electric vehicles," he told the Los Angeles Times. "We would like to be still selling cars when there's no more gas. And no one is coming to our door asking us to build a new electric car." This, understandably, has riled up a lot of EV supporters, many of whom have called on all automakers to sell more electric vehicles. After all, if Nissan can sell around 3,000 EVs a month in the US, couldn't Toyota do something similar? Are there thousands of people coming to the door asking for the fuel cell sedan that Toyota will start selling in the US next year? That answer is unclear, but it certainly doesn't look like Toyota is backing off its H2 bet any time soon.