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Toyota donates engineers, not money, to country's largest anti-hunger charity

Key to production of any kind is efficiency - the ability to achieve maximum productivity with minimal effort or waste. Toyota has become a master of efficiency, with streamlined manufacturing operations around the world. In fact, the Japanese brand has become so well known for efficient operations that it now offers consulting services for organizations and companies outside the auto industry.
It also offers the same consulting for non-profits, free of charge. The New York Times took an in-depth look at the transformative impact that Toyota's engineers had on the city's charities, including The Food Bank, the country's largest anti-hunger charity. The auto manufacturer helped revolutionize the way these organizations served the community, showing that there's more to corporate philanthropy than just donating money.
Head on over to the Times' website and give the story a read.

Toyota recalls 690,000 Tacoma trucks for rusty leaf springs, fire risk

Toyota has announced that it will be issuing a recall of 690,000 Tacoma pickups from model years 2005 through 2011. The affected vehicles include both the four-wheel-drive model and the two-wheel-drive PreRunner (but not the standard 4x2 pickups), which may have a rather serious problem with their rear suspensions.
In some cases, corrosion and stress could cause one of the three or four leaves in the rear suspension's leaf springs to fracture. While the trucks can still be driven with a broken leaf, Toyota is concerned that it could move out of position and impact other components in the rear of the truck, with a particular focus on the fuel tank. Needless to say, but a piece of metal continuously impacting anything, let alone the fuel tank, is cause for concern.
As of this writing, there have been no reports of crashes, injuries, fires or deaths due to this problem, although that won't stop Toyota from informing all affected customers of the issue. Those 690,000 owners will need to report in to dealers for inspections and, if necessary, repairs.

Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.