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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

100-year-old Yellowstone ranger station now powered by Camry Hybrid batteries [w/video]

With a new project, Toyota is bringing power to the prairie and finding a way to reuse nickel-metal hydride batteries at the same time. The automaker recently completed assisting Yellowstone National Park's installation of a solar power station at the Lamar Buffalo Ranch to electrify the ranger station and education center there for the first time. Toyota's major part in the system is an array of 208 batteries that are repurposed from old Camry Hybrid sedans, and they can store 85 kilowatt-hours of energy at a time. That's as much as one 85-kWh battery pack from one top-of-the-line Tesla Model S. Toyota figures that the whole setup should generate enough annual electricity for six average US homes, which is plenty for the ranch. For a constant source of power, the site plans to install a micro-hydro turbine in a nearby stream in 2016. Prior to creating the wall of batteries to store all of this energy, Toyota disassembled and tested each one. It also installed a new management system on them to maximize their lifespan. You can get a better idea of what the whole system looks like in the automaker's video, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Toyota Flips the Switch to Sustainable Power at Yellowstone National Park Lamar Buffalo Ranch Renewable, Zero Emission Energy System Is Now Online System Features 208 Re-used Camry Hybrid Batteries May 12, 2015 Torrance, Calif. (May 12, 2015) – The lights are on where the buffalo roam. At the Lamar Buffalo Ranch field campus in Yellowstone National Park, an innovative distributed energy system that combines solar power generation with re-used Camry Hybrid battery packs is now online. The result: reliable, sustainable, zero emission power to the ranger station and education center for the first time since it was founded in 1907. Announced in June 2014, the partnership among Toyota, Indy Power Systems, Sharp USA SolarWorld, Patriot Solar, National Park Service and Yellowstone Park Foundation is an innovative effort to extend the useful life of hybrid vehicle batteries while providing sustainable power generation for one of the most remote, pristine areas in the United States. Solar panels generate the renewable electricity stored within the 208 used Camry Hybrid nickel-metal hydride battery packs, recovered from Toyota dealers across the United States.

Could high demand, low supply doom Toyota Mirai?

Toyota recently gave the world a behind-the-scenes look at the small-scale production of the Mirai hydrogen fuel cell sedan. A team of just 13 people assembles three of them per day, and the Japanese automaker is using this rigorous build process to prioritize quality for each one. Although, there's some concern about whether the Mirai could become a victim of its own, growing success. The company reportedly already has 2,000 orders for the Mirai just in Japan, and an anonymous Toyota executive tells Automotive News that the waiting list is now "two years or something" to receive one. Keep in mind, this figure is before customers elsewhere in the world have any requests in, and the US launch is planned for California this fall with sales in Europe starting this summer. The automaker is keeping North American demand somewhat in check by only planning to move 200 vehicles or fewer on the West Coast in 2015. So, unless Toyota can pick up the production pace, the waiting list seems likely only to grow longer. Automotive News speculates that the company might be in danger of Mirai customers losing interest if they are forced to build anticipation for too long. That especially could be the case with a new Prius likely to be unveiled by the end of the year that could lure folks away It seems that Toyota is trying to react to the higher-than-expected demand for its hydrogen-powered model, though. In December, the automaker invested $168 million to add two more assembly lines for the Mirai's fuel cell stack and hydrogen tank. Related Video: