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Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

Hydrogen stations that don't work putting a dent in H2 lifestyle

Hydrogen is the most plentiful element in the universe, but it's not abundant enough for some hydrogen fuel-cell vehicle drivers. Southern California lessees of models such as the Hyundai Tucson Fuel Cell SUV are taking to Facebook to voice their complaints about out-of-order fuel cell stations, Green Car Reports says. In many cases, the lack of hydrogen supply has made the cars effectively undriveable. For Tucson Fuel Cell owners, the hydrogen is supposed to be free and unlimited, but Hyundai doesn't manage the stations. One Orange County lessee of a Tucson fuel-cell vehicle hasn't driven the car for over a month because the trio of nearby stations are out of commission. Additionally, some of the stations that do work can only provide about a half-tank worth of hydrogen, once again putting a crimp the driving range of the hydrogen car. California is home to 10 of the dozen public hydrogen refueling stations in the country (there's one each in Connecticut and South Carolina), according to US Department of Energy figures. These sorts of challenges can't help Hyundai's hydrogen efforts. Last month, it was reported that Hyundai has sold fewer than 300 fuel cell vehicles worldwide during the past three years, including about 70 through the first five months of this year. The South Korea-based automaker has said it wants to sell 1,000 fuel-cell vehicles globally by the end of 2015. Fuel-cell drivers and advocates alike are hoping that Toyota will change the game when its Mirai hydrogen vehicles start hitting California roads later this year. Toyota confirmed in May that Mirai US sales would start in October in eight California dealerships. The Northeast is on tap for 2016. Related Video:

Toyota's production fuel cell car to cost between $50-100k

While the cost of building a hydrogen fuel cell vehicle continues to go down over time, reports over the last few years have steadily maintained that the first Toyota hydrogen-powered vehicles for customers should ring up for around $50,000. Company officials cited this figure way back in 2010, and have reiterated it in subsequent years.
So, while a recent Automotive News report about the cost of Toyota's 2015 Hydrogen car doesn't offer up any new figures, it does offer an interesting pricing wrinkle. According to the report, the "cost factor" for the hydrogen vehicles will be in the $50k ballpark, meaning the retail price could be anywhere from there, up to as much as around $100,000.