2007 Toyota Yaris 2dr Hatchback on 2040-cars

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Toyota finds profit in Europe thanks to hybrid sales

In the land of diesel, Toyota appears to be making money its own way and thereby making more of it. The Japanese automaker is taking on Europe's diesel-centric ways by substantially boosting sales of hybrids on the continent. That, along with cost cutting measures, has increased the company's European profitability, Automotive News says, citing recent remarks by Toyota's European operations chief Didier Leroy. Toyota, which lost money in Europe between 2008 and 2011, started turning things around two years ago by cutting labor at places like UK factories while consolidating production of models such as the Auris and Yaris hybrid vehicles. During the most recently completed financial year, Toyota Europe reported earnings that were up 75 percent from the year before, despite revenue being up just five percent. The company also aims to sell at least 1 million vehicles in Europe by next year and is boosting sales in countries like Russia. Late last year, Didier told Bloomberg News that Toyota's European market share was rising about one percentage point a year, while production at Toyota's factories in countries like France, Turkey and the UK were running at full capacity. Toyota estimated at the time that hybrids accounted for about a fifth of Toyota's European sales.

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.

2016 Toyota Mirai launching in US this October

The small-volume 2016 Toyota Mirai is coming to California in October. That's the news from today's announcement of the eight Toyota dealerships in and around Los Angeles and San Francisco that will be the first to sell the hydrogen car in the US. Previously, all that Toyota said was that the first 200 units would be available in the fall of 2015. Toyota expects to sell a total of 3,000 Mirai hydrogen cars by the end of 2017. The eight dealerships are: San Francisco Toyota, Roseville Toyota, Stevens Creek Toyota, Toyota of Sunnyvale, Longo Toyota, Toyota Santa Monica, Toyota of Orange, and Tustin Toyota. If you're interested in buying a Mirai, you can sign up for more info here. The Mirai starts at $57,500. Toyota is still talking about state and federal incentives that can bring the car to under $45,000, but the federal tax incentive for hydrogen vehicles expired in December. Toyota is asking the government to bring the incentive back. The Mirai will also be available to lease for $499 a month for 36 months (with $3,649 due at signing). Both options come with free hydrogen fuel for "up to three years." Related Video: TOYOTA MIRAI: COMING THIS FALL TO SHOWROOMS NEAR...? Eight California Toyota Dealers Announced Mirai Order Requests Begin Summer 2015 Torrance, Calif. (May 6, 2015) – Want a Mirai? All those in favor, say aye! California trailblazers waiting to get behind the wheel of Toyota's hydrogen fuel cell electric vehicle, the Mirai, now have a destination for pick up and pre-order. In October 2015, Mirai will roll into select Toyota dealerships in the Golden State. Northern California drivers will meet Mirai at San Francisco Toyota, Roseville Toyota, Stevens Creek Toyota or Toyota of Sunnyvale. Farther south, Longo Toyota, Toyota Santa Monica, Toyota of Orange and Tustin Toyota will welcome Mirai customers. These initial dealers were selected based on advanced technology vehicle sales experience and proximity to hydrogen infrastructure. But why wait until October? Beginning this summer, California customers can request a Mirai, by visiting www.toyota.com/mirai. Production of the Mirai is limited and vehicles will be placed with select, eligible customers. Therefore, drivers are encouraged to make their requests early to save a potential parking spot in transportation history. Customers can visit www.toyota.com/mirai today to sign up for more information and notification of exact order request launch timing in the coming months.