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Toyota inks deal as global Olympic sponsor

Toyota has just scored a sponsorship with one of the biggest events on the planet – the Olympic Games. The company announced its position as a member of the TOP (The Olympic Partner) program, which takes effect in Japan next year and globally in 2017. The deal is slated to run through 2024. That means, if we're understanding the deal correctly, that we won't see as much official Toyota sponsorship at next year's Summer Olympics in Rio de Janeiro, while the company will enjoy a much more visible presence among American consumers at the 2018 Winter Olympics in Pyeongchang, South Korea. Unsurprisingly, the automotive giant's sponsorship will be in the mobility category, covering "vehicles, mobility services and mobile solutions," the company's press release said. Fuel cells are expected to play a big role. "We will do everything possible to fulfill our new role in The Olympic Partner program, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry," Toyota president Akio Toyoda said in a statement. "Under this Olympic flag, let us today reaffirm the power of sports to bring people together. And let us dedicate ourselves to creating a better world by promoting sports in the Olympic spirit of friendship, solidarity and fair play." "The IOC welcomes Toyota as a key partner for the provision of sustainable mobility solutions for the Olympic Games as outlined in Olympic Agenda 2020, our strategic roadmap for the future of the Olympic Movement," International Olympic Committee president Thomas Bach said. "Toyota is the world leader in its field, and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. This is a milestone agreement in the implementation of Olympic Agenda 2020 because the focus of our cooperation is sustainable mobility, and Toyota will provide sustainable solutions for the entire Olympic Movement." Check out the official press release. Toyota Becomes IOC TOP Partner Tokyo, Japan, March 13, 2015-Toyota Motor Corporation (Toyota) today announced it has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) program. The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.

Alonso can do full WEC season after date changed to avoid F1 race

McLaren Formula One driver Fernando Alonso can compete for Toyota in every round of the World Endurance Championship this season after organizers moved the Japanese event to avoid a U.S. Grand Prix clash. They announced at a presentation in Paris on Friday that the Six Hours of Fuji had been brought forward to Oct. 14, ensuring that the Spaniard can feature for Toyota at the manufacturer's home track. Alonso wants to win the Le Mans 24 Hours endurance race in France as part of the "triple crown of motorsport" achieved only by the late Briton Graham Hill. Hill, like Alonso a two-times Formula One world champion, won Le Mans, the Monaco Grand Prix and the Indianapolis 500 in the 1960s and early 1970s. Toyota announced last month that Alonso, whose main focus remains Formula One, would be racing all the rounds of the endurance season that did not clash with his McLaren commitments. The Fuji race had originally been pushed back a week to Oct. 21 to avoid a clash with the IMSA Petit Le Mans round at Road Atlanta in the United States. The eight round 2018-19 WEC "super season" includes two editions of Le Mans as a move towards a championship that will start in the European summer and end with the French endurance classic. The top LMP1 category will have 10 cars, with Toyota the only factory team following the departure of reigning champions Porsche. Alonso will share a car with Switzerland's Sebastien Buemi and Japanese Kazuki Nakajima, both former F1 drivers. Reporting by Alan Baldwin Related Video:

RC car drift video brings Fast and Furious style in 1:10 scale

Taking a cue from Lexus' 2015 Super Bowl ad Let's Play, Falken Tire is proving that RC cars can drift just as well, if not better, than their full-size counterparts. However, to make things four times as exciting, this clip eschews a single hopped-up model hanging its tail out in favor of a quartet of them sliding around together. Starring 1:10 RC versions of popular drift machines like the Nissan S15 Silvia, Mazda FD-chassis RX-7 and Initial D star Toyota Corolla AE86, these cars also get a suite of blinking LEDs to lend some extra color to all of the tire spinning. Plus, the use of well-positioned cameras and a scale model environment almost makes this group look like they're at work in the real world. News Source: Falken Tire via YouTube Motorsports Toys/Games Mazda Nissan Toyota Racing Vehicles Videos drifting drift rc car mazda rx-7 nissan silvia toyota ae86