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Toyota Alphard and Vellfire JDM minivans look weirder than ever

Around these parts, if you want a Toyota minivan, you'll be looking at the Sienna. But in its domestic market, the Japanese automaker offers an entirely different line of passenger vans. And now it's updated one of its larger models. Or two, we should say. Since Toyota operates parallel dealership networks in Japan, the minivan you see here is sold as the Alphard through Toyopet dealers and the Vellfire in its Netz showrooms. They also get subtly different designs, especially at the front. But stylistic and distribution differences aside, these two models are essentially the same. They're smaller than the Sienna we know in every dimension but height, but larger than the Voxy/Noah and Esquire, and come in a variety of trims and configurations: with a 2.5-liter four, a 3.5-liter V6 or a hybrid powertrain, in seven- or eight-seat configurations, with or without handicapped accessibility, and in trim levels that can more than double their price from the base model to the top Executive Lounge. Initially launched in 2002 and redesigned for 2015, the new Alphard and Vellfire also benefit from a redesigned suspension, better NVH insulation and a more accommodating and upscale interior with new technologies (including a new Panoramic View Monitor, Intelligent Parking Assist and collision-avoidance systems) to make them more comfortable, safer and easier to operate. Between the two models, Toyota expects to sell 7,000 units each month in Japan alone (3,000 Alphards and 4,000 Vellfires) before other markets across Asia are even taken into account. Related Video: Toyota Launches New 'Alphard' and 'Vellfire' Minivans in Japan Toyota City, Japan, January 26, 2015-Toyota Motor Corporation today launched the redesigned "Alphard" and "Vellfire" minivans through dealers across Japan. The vehicles were developed to incorporate the idea of a roomy and luxurious saloon space with a new and unprecedented sense of refinement. The new Alphard and Vellfire possess unshakeable presence with a comfortable ride, exceptional handling stability, and a roomy interior. The Alphard exterior emphasizes luxury, while the Vellfire exterior emphasizes boldness. In addition to high body rigidity, a newly developed double-wishbone suspension was adopted for the rear to achieve a luxurious ride and exceptional handling stability. Extensive sound and vibration dampening and an aerodynamic wind-noise reducing body shape realize a quiet ride at all speeds, befitting of a luxury vehicle.

Tesla now California's top automotive employer

Tesla has knocked off Toyota as the biggest auto employer in the state of California, employing over 6,000 people to the Japanese company's 5,300. That lead is only likely to grow, as the EV manufacturer prepares to add another 500 jobs by the end of the year, and as Toyota begins its relocation to its new North American headquarters in Texas. The news comes barely a week after the company announced a $50 million loss during the first quarter of 2014.
Tesla's statewide employment could be set to double, beyond even 6,500 people, if it follows through on rumors to construct its eagerly awaited gigafactory in the Golden State. The $5-billion venture could add another 6,500 employees, making Tesla not just the largest automotive employer in the state, but making it one of the largest employers in the state full stop.
The investment of Tesla and its founder (and real-life Tony Stark), Elon Musk, has been substantial. The company has added 3,000 employees in the state since 2013, reopening the Toyota and General Motors joint-venture factory that use to be known as NUMMI in 2009 and constructing a design studio in Los Angeles, all in addition to its Palo Alto headquarters.

2015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special Edition. Included on the special variant will be 17-inch alloy wheels, a metallic exterior finish, heated power mirrors and chrome shift knob rings and door grips. Inside, you've got special badging and black SofTex fabric stitched with gray. The new Prius Persona will come in two colors: "Blizzard Pearl" and "Absolutely Red." The special edition has base price of $26,985, and the "Blizzard Pearl" option knocks it closer to the $27,400 mark and there's also the $895 (give or take) delivery fee. Demand for the Prius in the US has plateaued recently as other automakers have broadened their selection of advanced-powertrain vehicles. Through the first half of the year, combined sales of the four Prius variants were down 11 percent from 2013 numbers to about 107,000 units, including about 63,000 of the standard sedans and almost 20,300 of the Prius C compact hybrids. Perhaps there are enough personas out there that sales will get a boost from this special edition. Take a look at Toyota's press release on the 2015 Prius Persona below. SPECIAL EDITION PRIUS TAKES ON A NEW PERSONA FOR 2015 TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A "Persona Series" exterior badge on the rear of the vehicle also helps differentiate the model. The Persona's interior is trimmed in black SofTex® with gray stitching.