Tundra,crew Cab ,4wd on 2040-cars

Auto blog

Ford fights back against patent trolls

Some people are just awful. Some organizations are just as awful. And when those people join those organizations, we get stories like this one, where Ford has spent the past several years combatting so-called patent trolls. According to Automotive News, these malicious organizations have filed over a dozen lawsuits against the company since 2012. They work by purchasing patents, only to later accuse companies of misusing intellectual property, despite the fact that the so-called patent assertion companies never actually, you know, do anything with said intellectual property. AN reports that both Hyundai and Toyota have been victimized by these companies, with the former forced to pay $11.5 million to a company called Clear With Computers. Toyota, meanwhile, settled with Paice LLC, over its hybrid tech. The world's largest automaker agreed to pay $5 million, on top of $98 for every hybrid it sold (if the terms of the deal included each of the roughly 1.5 million hybrids Toyota sold since 2000, the company would have owed $147 million). Including the previous couple of examples, AN reports 107 suits were filed against automakers last year alone. But Ford is taking action to prevent further troubles... kind of. The company has signed on with a firm called RPX, in what sounds strangely like a protection racket. Automakers like Ford pay RPX around $1.5 million each year for access to its catalog of patents, which it spent nearly $1 billion building. "We take the protection and licensing of patented innovations very seriously," Ford told AN via email. "And as many smart businesses are doing, we are taking proactive steps to protect against those seeking patent infringement litigation." What are your thoughts on this? Should this patent business be better managed? Is it reasonable that companies purchase patents only to file suit against the companies that build actual products? Have your say in Comments.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Toyota rolls out all-new HiLux pickup Down Under [UPDATE]

Never heard of the Toyota HiLux? That could be because it's not sold in America. But it's been around in other markets for 47 years now, over the course of which it has sold over 16 million units. Suffice it to say, then, that the HiLux is a vital product for the Japanese automaker, so the introduction of the new model you see here is a big deal on a global scale. The eighth-generation HiLux is the first all-new one in a decade, and benefits from some substantial improvements. It's touted as tougher and more capable than the ten-year-old model it replaces, but also safer and more comfortable. It boasts more interior space, a larger fuel tank and greater hauling capabilities. In the right spec, it'll tow more than 7,700 pounds and carry up to 2,700. There's a staggering array of configurations to choose from: 31 in all, resulting from two drivetrains, two transmissions, four engines, three cabin sizes and three levels of trim (in Australia at least - see update below). The top 4.0-liter V6 carries over and the 2.7-liter four has been upgraded for higher output and efficiency, but there are two new common-rail turbo-diesels on offer: a 2.4 with 164 horsepower and 295 pound-feet of torque, and a 2.8 with 174 hp and 332 lb-ft. They're mated to new six-speed manual and automaker transmissions, and buyers in the many markets where the HiLux contends will also be able to select a new Hi-Rider model that combines two-wheel drive with the ride height of the 4x4. The new HiLux is being introduced today in both Thailand and Australia, which are hardly random choices for the new model's debut. Though the truck is manufactured in six countries around the world, the Thai plant alone accounts for 70 percent of its production. And in Australia, the HiLux has not only been the top-selling commercial vehicle for the past 17 years running, but stands as the country's most popular vehicle of any kind – making it Oz's equivalent to our Ford F-150. UPDATE: While the HiLux is clearly a vital product for Toyota in the land Down Under, that's not the only place where it will be sold - and the details listed above will change from market to market. "Specs will differ across the globe, including engine availability," a spokesman for Toyota in Europe told Autoblog. The company's Australian PR rep confirmed that "Each region has its own unique requirements. Engine specs change based on emissions requirements for instance.