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Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

2016 Toyota Avalon gets revised equipment, sportier styling

Toyota has been known to make some sporty models. We're not sure we'd count the Avalon as one of them, but while that's not what the Japanese automaker's largest sedan is about, it has gotten a bit more aggressive – at least in the styling department – over successive generations. The current model introduced just a few years ago took things in a decidedly sportier direction, and the updated model revealed here for the 2016 model year takes it a step further. Debuting today at the Chicago Auto Show, the 2016 Toyota Avalon is an evolution of the model we already know. It features revised styling that's just a touch sportier than the model it replaces, and comes packed with updated equipment. As you can see, the reshaped lower grille gives it an incrementally more planted look, flanked by turning indicators to replace the outgoing model's foglamps. Around back are new LED taillights and a chrome bumper accent, and inside, the cabin has been retrimmed with gray accent stitching on the light gray upholstery. The new Avalon will be offered in five trim levels – XLE, XLE Plus, XLE Premium, Limited and Touring – powered by a conventional V6 engine, with Hybrid models dropping the lowest and highest of those trims. The two base models also get new 17-inch alloys, seven-inch dashboard display, new interior trim and tire pressure monitoring system. The XLE Premium gets an upgraded infotainment system with wireless charging, the Limited model gets 18-inch alloys (17 on the hybrid), automatic high beams and added safety systems, while the top-of-the-line Avalon Touring upgrades with larger 18-inch wheels and a revised front fascia as well as LED head- and daytime running lights. The revised Avalon debuts in Chicago alongside the Special Edition models of the Corolla and Camry. FIRST LOOK IN THE "SECOND CITY:" THE REFRESHED 2016 TOYOTA AVALON PREMIUM MID-SIZE SEDAN - Updated Styling - New LED Headlights and Taillights - Retuned Suspension for Enhanced Comfort - Upgraded Convenience Features - 2016 Camry and Corolla Special Editions Also Unveiled CHICAGO, Feb. 12, 2015 - - Call it a trio of firsts in the Second City as the refreshed Toyota Avalon and sporty Camry and Corolla Special Editions made their world debuts at the 2015 Chicago Auto Show. The three models rode into Chicago with a head of steam as the Avalon, Camry and Corolla are each the sales leaders in their respective segments, a first for Toyota.

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.