2007 Toyota Tundra Double Cab Limited 4wd on 2040-cars

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Automakers not currently promoting EVs are probably doomed

Okay, let's be honest. The sky isn't falling – gas prices are. In fact, some experts say that prices at the pump will remain depressed for the next decade. Consumers have flocked to SUVs and CUVs, reversing the upward trend in US fuel economy seen over the last several years. A sudden push into electric vehicles seems ridiculous when gas guzzlers are selling so well. Make hay while the sun shines, right? A quick glance at some facts and figures provides evidence that the automakers currently doubling down on internal combustion probably have some rocky years ahead of them. Fiat Chrysler Automobiles is a prime example of a volume manufacturer devoted to incremental gains for existing powertrains. Though FCA will kill off some of its more fuel-efficient models, part of its business plan involves replacing four- and five-speed transmissions with eight- and nine-speed units, yielding a fuel efficiency boost in the vicinity of ten percent over the next few years. Recent developments by battery startups have led some to suggest that efficiency and capacity could increase by over 100 percent in the same time. Research and development budgets paint a grim picture for old guard companies like Fiat Chrysler: In 2014, FCA spent about $1,026 per car sold on R&D, compared with about $24,783 per car sold for Tesla. To be fair, FCA can't be expected to match Tesla's efforts when its entry-level cars list for little more than half that much. But even more so than R&D, the area in which newcomers like Tesla have the industry licked is infrastructure. We often forget that our vehicles are mostly useless metal boxes without access to the network of fueling stations that keep them rolling. While EVs can always be plugged in at home, their proliferation depends on a similar network of charging stations that can allow for prolonged travel. Tesla already has 597 of its 480-volt Superchargers installed worldwide, and that figure will continue to rise. Porsche has also proposed a new 800-volt "Turbo Charging Station" to support the production version of its Mission E concept, and perhaps other VW Auto Group vehicles. As EVs grow in popularity, investment in these proprietary networks will pay off — who would buy a Chevy if the gas stations served only Ford owners? If anyone missed the importance of infrastructure, it's Toyota.

New Toyota 86 and Subaru BRZ could move to a Toyota platform

There's more rumormill news about the future of the Toyota 86 and its twin, the Subaru BRZ. Australian website CarSales reports that the next versions of the coupe twins may switch from the existing and heavily modified Impreza platform to Toyota's TNGA platform. The reason? An unnamed Subaru insider tells the site the next-generation versions of the cars will retain their rear-wheel-drive configuration and thus won't move to the new Subaru Global Platform, upon which the automaker is basing all its new all-wheel-drive vehicles. That leaves two options: staying with the current Subaru platform, or moving to the Toyota New Global Architecture, which underpins vehicles including the Prius, C-HR, Camry and Highlander, and can better accommodate real-wheel-drive layouts. The TNGA would also help save weight and provide economies of scale. "It's a very flexible platform, but we make all-wheel-drive vehicles," the insider told CarSales about the new Subaru platform. "That's our forte, all-wheel drive." The 86 and BRZ launched for 2012, the former as the Scion FR-S, sharing the Impreza platform, Subaru's 205-horsepower 2.0-liter four-cylinder boxer engine and a six-speed manual or automatic transmission. Both brands have confirmed they are working on new vehicles but have declined to offer details, and the source tells CarSales that development at Subaru is well under way. Toyota just revealed its heavily anticipated (and much-dissected) Supra in Detroit in January, based heavily on BMW engineering. The automaker is reportedly keen to build a family of sports cars, with a possible third model under consideration, and is developing the new 86 with plenty of involvement from the Toyota Gazoo Racing division.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.