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Experience the New York Auto Show by drone

The Autoblog team recently returned from wildly running around the Javits Center to cover all the news and debuts at the New York Auto Show. Sometimes, it's nice to take a more serene look at the exhibition floor, though, and the event's organizers are providing that exact opportunity by flying a drone through the hall. Combined with the down-tempo music, this clip feels like a form of automotive meditation. If you're going to miss the show in the Big Apple, the drone also provides a good overview at the exhibition floor, especially at the stands from Lexus, Buick, Dodge, Mercedes-Benz, Toyota and BMW. Plus, it's a fun way to see some vehicles from a completely different angle than they ever appear on the road. Related Video: News Source: New York International Auto Show via YouTube Auto News New York Auto Show BMW Buick Dodge Honda Lexus Mercedes-Benz Toyota Videos drone 2015 ny auto show

Toyota offering $4.2 billion in stock to fund Mirai, new hybrids

Toyota president Akio Toyoda told a group of investors that the hydrogen fuel-cell Mirai is the car for the next century. To help pay for it, Toyota is courting investors who aren't only after short-term capital gains but want to help the company long term. It will offer up to 500 billion yen ($4.2 billion US) worth of special shares in Japan that cost 20-percent more than common stock and that can't be sold for five years. The upshot is that the shares will pay a higher dividend, still have voting rights, and they can be converted to common stock or sold back to Toyota at the issue price. The investors won't lose money. Called "Model AA" shares in honor of the company's first passenger car, the sale would help Toyota hold onto capital while it works on the next - expensive - developments. The sale would be broken up into tranches, with 50 million potentially on offer this year after the annual shareholder's meeting. Successive sales would take place no more than once a year. The initial dividend is set at 0.5 percent and capped at 2.5 percent, which even at its lowest rate would beat that of a standard deposit account in a Japanese bank. At the moment, sales are only planned for Japan. Related Video: Featured Gallery 2016 Toyota Mirai: LA 2014 View 19 Photos News Source: Bloomberg Earnings/Financials Green Toyota Hydrogen Cars Sedan toyota mirai stocks investing

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos