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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Rod Millen to face Monster Tajima in Electric Division of Pikes Peak Hill Climb

The 91st running of the Pike's Peak International Hill Climb is scheduled to begin on June 30. Like last year's event, the 12.42 mile course - fully paved these days - starts at 9,390 feet elevation and doesn't stop climbing until it reaches an impressive 14,110 feet (the air is so thin up there that the FAA requires pilots to use oxygen at that altitude).
There will be an assortment of internal combustion machines racing to the summit, entries from France, Italy, Japan, Latvia, Sweden, Brazil, Canada, Great Britain, Hungary, Czech Republic, Poland and Belgium, but all eyes will be on the electric showdown between Rod Millen and Nobuhiro "Monster" Tajima, from Japan. 61-year-old Millen is a familiar name to Toyota racing fans, and he will be driving the Toyota TMG EV P002 (it won the Electric title last year), while Tajima will be again piloting the Monster Sport E-Runner (which was forced out of the field last year after a fire broke out).
Other entrants include Rhys Millen driving a 2013 Hyundai PM58OT and Paul Dallenbach, who will be driving Millen's Hyundai Genesis Coupe (it set the all-time speed mark last year).

Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.
In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.
Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.