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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota moving US headquarters to Plano, Texas

It's official, Toyota is relocating its US operations to Plano, TX. And it won't be a symbolic 'all ranch and no cattle' gesture - the Japanese automaker, whose headquarters have been in California since 1957, has decided to base nearly all of its operations in the Lone Star State, including much of its engineering, finance and sales and marketing teams.
The move, which will see the establishment of a new headquarters campus in the Dallas suburb will not only affect employees at the company's current Torrance, CA Toyota Motor Sales USA campus, it will also touch the lives of thousands of employees at the company's other operations, including 1,000 workers at Toyota Motor Engineering & Manufacturing North America in Erlanger, KY and some New York-based staff as well. The Toyota Technical Center in Ann Arbor, MI is not facing relocation, however, and it actually stands to gain responsibilities as Toyota overhauls its US org chart. Toyota says that its reorganization will affect about 4,000 employees in total.
According to Automotive News, while Toyota is adopting an "'everyone is invited' stance for the relocation," some attrition is expected from employees who aren't interested in relocating southward from the Golden State. For its part, the automaker is reportedly making expenses-paid visits to Plano available to full-time staffers and spouses to help them make the relocation decision, as well as a lump-sump payment if they decide to go through with the move.

Editors' Picks May 2021 | BMW M3, Toyota Camry and some hot Golfs

We awarded Editors’ Picks status to a number of performance cars this month, but a couple more regular sedans won out, too. April saw us recognize four models, but that increases to six for May. As the weather warms up here in Michigan, we tend to get into the sports cars that we missed driving all winter, resulting in a sports car-heavy month of testing. That explains why the list this month is so heavy on sports cars and hot hatches. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned the honor of being an EditorsÂ’ Pick. 2021 Toyota Camry 2021 Toyota Camry XSE Hybrid View 22 Photos Quick take: The Toyota Camry retains its place as one of the best midsize sedans you can buy. It comes in a variety of trims and powertrains, from the potent TRD model to the fuel-sipping hybrid. It's an attractive, functional and well-rounded car offering value and function. Score: 8.5 What it competes with: Honda Accord, Hyundai Sonata, Kia K5, Nissan Altima, Mazda6, Subaru Legacy, VW Passat, Chevy Malibu Pros: Highly versatile, efficient hybrid, fun-to-drive sport models Cons: Average infotainment, polarizing exterior, slow base four-cylinder From the editors: Editor-in-Chief Greg Migliore — “The Camry is one of the standard bearers in the midsize segment. With many companies abandoning this area, the ones that remain — like Toyota — do it well. Long a bastion of boring design and sleepy driving dynamics, the Camry is now legitimately attractive and offers a range of powertrains. It's a solid entry and along with the Honda Accord, makes the case for midsize sedans to exist." In-depth analysis: 2021 Toyota Camry Review | What's new, pictures, hybrid and AWD fuel economy   2022 Volkswagen GTI The new Volkswagen Golf GTI View 23 Photos Quick take: With engaging dynamics and distinctive styling, the GTI remains the standard for enthusiast hatches.