2012 Toyota Pre Runner 2 Wheel Drive Double Cab 4 Door Loaded V6, Sport Package, on 2040-cars

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Toyota reveals custom Mark X, Harrier and Prius for Tokyo Auto Salon

Toyota offers a robust lineup of models in markets around the world – ours included – but there are certain models that remain reserved for Japan, and now it has revealed some tantalizingly modified versions for its home market. Arguably chief among them is a version of the Mark X that's been upgraded by GRMN. For those unfamiliar, the Mark X is a rear-drive sport sedan offered in the Japanese Domestic Market, while GRMN (shorthand for Gazoo Racing Masters of Nurburgring) is the street-tuning division of one of the company's racing departments. The confluence of these two Japanese lines brings some enticing upgrades to the sedan, including a new front bumper, carbon-fiber roof, trunk spoiler, 19-inch alloys, sport suspension, upgraded brakes and an interior decked out with sports sedans and steering wheel as well as carbon, piano black and Alcantara trim. Motivation comes from a 3.5-liter V6 driving 316 horsepower to the rear wheels through a six-speed manual transmission and Torsen limited slip differential. Joining the Mark X GRMN are a pair of models enhanced by G's, another one of Toyota's Japan-centric performance lines. There's an Elegance version of the Harrier – similar to the Lexus RX we get Stateside – with a sports suspension dropped by 1.4 inches, upgraded brakes, an aggressively restyled front end and an enhanced interior. Alongside it Toyota has revealed a version of the tall-roofed Prius Alpha (which we know as the Prius V) with a similarly upgraded suspension, refreshed front end styling and interior with sports seats and silver-stitched black interior. All three models are slated to debut at the 2015 Tokyo Auto Salon - Japan's equivalent of the SEMA show - next month at the Makuhari Messe in Chiba. Featured Gallery Toyota at 2015 Tokyo Auto Salon View 18 Photos News Source: Toyota Aftermarket Green Tokyo Auto Salon Toyota JDM toyota prius v

Toyota finds profit in Europe thanks to hybrid sales

In the land of diesel, Toyota appears to be making money its own way and thereby making more of it. The Japanese automaker is taking on Europe's diesel-centric ways by substantially boosting sales of hybrids on the continent. That, along with cost cutting measures, has increased the company's European profitability, Automotive News says, citing recent remarks by Toyota's European operations chief Didier Leroy. Toyota, which lost money in Europe between 2008 and 2011, started turning things around two years ago by cutting labor at places like UK factories while consolidating production of models such as the Auris and Yaris hybrid vehicles. During the most recently completed financial year, Toyota Europe reported earnings that were up 75 percent from the year before, despite revenue being up just five percent. The company also aims to sell at least 1 million vehicles in Europe by next year and is boosting sales in countries like Russia. Late last year, Didier told Bloomberg News that Toyota's European market share was rising about one percentage point a year, while production at Toyota's factories in countries like France, Turkey and the UK were running at full capacity. Toyota estimated at the time that hybrids accounted for about a fifth of Toyota's European sales.

Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.