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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota GT86 convertible on 'indefinite hold'

Bad news, sportscar fans. According to a new report from What Car?, Toyota has cancelled plans to produce a GT86 convertible, a model based on the FT-86 Open Concept that debuted at the 2013 Geneva Motor Show. In truth, Toyota never actually confirmed it would produce the budget-friendly droptop in the first place, but rumors have been flying since last year and Toyota reportedly showed its embattled Scion dealers a FR-S version of the convertible in August. Presumably, this means that a lidless variant of the Subaru BRZ is not in the cards, either.
The reason for the move is unknown, though What Car? reports "one possible cause is weight; Toyota did say that further work would be required on rigidity before the convertible could be launched, and that could have added extra bulk that conflict with the regular GT86's ethos of light weight and agile handling." It doesn't look like that work will happen anytime soon, as "sources now say that the car has now been delayed indefinitely, with no place in Toyota's product plan in either 2014 or 2015." Still holding out hope? What Car? says the project could be "fast-tracked" if management decides it wants to reboot the program down the road.
one possible cause is weight; Toyota did say that further work would be required on rigidity before the convertible could be launched, and that could have added extra bulk that conflict with the regular GT86's ethos of light weight and agile handling. - See more at: http://www.whatcar.com/car-news/toyota-gt86-cabriolet-cancelled/1214782#sthash.iStIkWnz.dpuf

Toyota SEMA cars include Tundra for Baja and wacky DUB Edition Yaris

Toyota has released the first images of its brigade of concepts for the 2014 SEMA Show, introducing a trio of TRD-fettled off-roaders, a pair of DUB-inspired models, a race-ready pickup and a Sienna minivan with 48 inches worth of subwoofers.
Four of the vehicles being shown by Toyota will take part in the grueling Baja 1000 off-road race. The star of that effort will be a race-prepared Tundra, which will actually be competing from November 12 to 16 in the 47th running of the desert race. It'll be supported by a trio of vehicles, which mimics Toyota's TRD Pro Series production vehicles, with the 4Runner, Tacoma and Tundra all acting as support vehicles.
Each of these vehicles has been fabricated by the off-road specialists at N-Fab and comes loaded down with communications and guidance equipment, additional lights and off-road body modifications.