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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Subaru, Toyota refute reports of BRZ, 86 demise

After news broke of an anticipated Japanese report telling that the Toyota 86 and Subaru BRZ twins were not long for this world, both carmakers have denied the cars' successors have been canceled. Carscoops reports that both Toyota and Subaru have stated they are developing next-generation cars. As a Subaru USA spokesman told Carscoops: "We do not endorse this report coming from Japan's Best Car. ... We are moving ahead with a next-generation Subaru BRZ, but have no further details at this time." The website also reported a similar statement from Toyota. With the models getting long in the tooth and no test mules having been spied, doubts are not unwarranted — remember just how long Toyota teased the fifth generation Supra before its 2019 debut. More information is not yet available, or whether the two brands will still collaborate to bring the new-generation coupes to the market, but for Toyobaru fans this might be grounds to breathe a sigh of relief. That would also mean, that if the hinted MR-2 revival is based on solid ground, there will be a full "Three Brothers" Toyota sports car portfolio for sale in the next decade. With the Supra offered also as a four-cylinder in Japan, it will be interesting to see if Toyota will retain the 86's current, slight power advantage over the Supra's 197-horsepower variant or respect the status of the bigger brother. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Toyota engineer warns automous cars could increase fuel use, urban sprawl

An increasing number of people are starting to consider the potential downsides of a transition to autonomous cars. The FBI is already looking at them for the potential ill effects on law enforcement, and a scientist for Toyota is raising the possibility that driverless vehicles could actually be detrimental to the environment over the long term.
Ken Laberteaux, who studies future transportation for Toyota, thinks that autonomous cars could lead to more pollution, not less, says Bloomberg. However, Laberteaux's theory isn't so much based purely on science as it is considering behavioral and historical trends. "US history shows that anytime you make driving easier, there seems to be this inexhaustible desire to live further from things," said Laberteaux during a presentation at the Automated Vehicles Symposium in San Francisco, CA, cited by Bloomberg.
Laberteaux's belief is that if commuters can make their drives easier, then they will be more willing to live farther away from the cities where they work. The end result would be more urban sprawl and increased pollution from the longer travel times.