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Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.

5,000 Toyota Prius V models recalled due to airbag issue

Toyota has issued a recall of roughly 5,000 Prius V hybrids. All of the affected vehicles are from model years 2014 and 2015. The problem with the hybrid MPVs centers on its Occupant Classification System. According to the company, the OCS is responsible for activating and deactivating the passenger's side airbag, and in the affected models, the system may not have been calibrated correctly. Should a crash occur, the passenger front airbag may not deploy. The company reports there have been no injuries or fatalities related to the OCS faulty calibration. Owner will be notified and will, naturally, be asked to report in for a free recalibration. TOYOTA RECALLS CERTAIN 2014-2015 MODEL YEAR PRIUS V VEHICLES TORRANCE, Calif. – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a safety recall of approximately 5,000 Model Year 2014-2015 Prius V vehicles. In the involved vehicles, the front passenger seat is equipped with an Occupant Classification System (OCS), which activates / deactivates the passenger seat air bag system depending on the weight of the seat occupant. There is a possibility that some OCS's may not have been calibrated properly during the vehicle manufacturing process. Under some conditions, this could result in no deployment of an airbag, increasing the risk of an injury to a front seat passenger in the event of crash. Toyota is not aware of any injuries or fatalities caused by this condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will recalibrate the Occupant Classification System properly. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331. ###

Toyota teases 2016 RAV4 Hybrid for New York Auto Show

Toyota is being extremely enigmatic with its tease for the newly announced RAV4 Hybrid. The Japanese automaker merely has a photo of the model's rear end with a visible hybrid badge on it. The only additional into tells us to look forward to the CUV's debut in just a few days at the New York Auto Show on April 2. Thankfully, Toyota's teaser shot does give away a few more details about this new version of the RAV4. The LED taillights on display aren't the regular ones that wrap around the back of the popular crossover. In the current design, the white portion is placed near the middle of the hatch, and there's amber at the corner. Here, the indicator is clear and two strips of lights run towards the center. The automaker has made its plan clear to sell even more crossovers in the near future, and the RAV4 has already been a strong mover for Toyota. The company shifted 267,698 of them in 2014, a year-over-year jump of 22.7 percent. Through February 2015, it has sold 41,767 examples of the CUV, a 25.3-percent improvement over the same period last year. Still, the decision to launch a hybrid version of the RAV4 now is a bit surprising. The US market for the green segment was soft last year, and it hasn't really turned around yet. Although, rumors of Toyota launching a greener variant of its popular CUV have been around for years. At that time, the company said it would monitor market demand, and maybe the people have spoken. Related Video: A new hybrid joins the Toyota family. 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show. Featured Gallery 2016 Toyota RAV4 Hybrid: Teasers News Source: Toyota Design/Style Green New York Auto Show Toyota Crossover Hybrid 2015 ny auto show toyota rav4 hybrid