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Toyota ending Prius Plug-In production in June

The fourth-generation Toyota Prius and it's potential 58 miles per gallon fuel economy isn't due until later this year at the earliest, and some folks suspect it will be well into next year. But at least you'll still be able to buy one until it arrives; the same can't be said for the plug-in Prius - "Pip" to its friends - that will cease production this June. Nathan Kokes, a marketing representative in Toyota's Advanced Technology division, made the announcement on the forum Prius Chat without giving any reason for the decision. Inside EVs says there about 1,100 Prius PHVs in stock at dealers, which would last for just under three months at the average sales rate this year. Assuming no changes in production to boost stocks, that would give you until the end of summer to fulfill your first-generation Prius PHV dreams, then there'd be a drought for an unknown length of time. For the conspiracy theorists looking to the sales numbers or the Mirai launch for cause, Kokes did join the chat thread once after the announcement to say that "will have plenty of Prius Plug-in Hybrids to sell long after [June]," and, "production plans and product cadence are in no way timed to any external incentive (i.e., CA HOV sticker), competitive product or the upcoming Mirai launch." With Toyota having delayed the standard car to get it just right, there's no telling how long the plug-in version will take since it aims to satisfy high-order customer demands like wireless charging and more electric range, and perhaps the rather long list of "minor" changes that include things like more paint options, HVAC operation, the placement of the charge port, and more driver convenience features. Related Video: News Source: Prius Chat via Inside EVs Green Plants/Manufacturing Toyota Car Buying Hatchback Hybrid toyota prius plug-in

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2016 Toyota Mirai Fuel Cell Vehicle likely to get 60 MPGe

Toyota isn't talking about the Mirai's fuel economy just yet, but that doesn't mean we can't make an educated guess. And we do so by looking at the competition and knowing that the DOE says that "One kg of hydrogen is roughly equivalent to one gallon of gasoline." For now, the Mirai's H2 competition means the 2015 Hyundai Tucson Fuel Cell. It can carry 5.64 kg of hydrogen and has a range of 265 miles. If we do the division there (265/5.64) we get 47 miles per gallon equivalent (MPGe). The DOE says that the miles/kg values are 49 combined, 48 in the city and 50 on the highway while Hyundai lists the official MPGe estimates as 50 combined, 49 city and 51 highway. The simple math gets us pretty close to these official numbers. Or take the 2014 Honda FCX Clarity. With a range of 231 miles and a max of 3.92 kg of hydrogen on board, division gets us to 59 MPGe. Officially, it's rated at 59 miles per kg (combined), with 58 in the city and 60 on the highway. In other words, simple math is a reliable way to calculate rough MPGe. So, we know that the Mirai can hold five kilograms of hydrogen on board and that the car has a 300-mile range. We don't even need a calculator to figure out that the Mirai is looking at 60 MPGe. Interestingly, that might be what the next-gen Prius will get.