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Fernando Alonso will drive for McLaren in F1, Toyota at Le Mans, WEC

Fernando Alonso will drive for Toyota in this year's Le Mans 24-hour race and the FIA World Endurance Championship (WEC), his McLaren Formula One team said on Tuesday. The Spanish double F1 world champion has been considering taking part in endurance events as he bids to emulate Graham Hill, the late Briton who won the Formula One world title, Indianapolis 500 and Le Mans in the 1960s. "I've never been shy about my aim of winning motorsport's Triple Crown — the Monaco Grand Prix, the Indy 500 and the 24 Hours of Le Mans. We tried for Indy last year, came close, but just missed out," Alonso said in a statement. "This year, I have the chance thanks to McLaren to race for the win at Le Mans. It is a big challenge — much can go wrong — but I am ready, prepared and looking forward to the fight." Following his appearance in the 24 Hours of Daytona last week, a deal has been reached with Toyota for the 36-year-old Alonso to take part in as many WEC rounds as possible. McLaren and Alonso have agreed, however, that Formula 1 remains their shared priority and he will miss the Japanese leg of the WEC season on Oct. 21 due to it clashing with the U.S. Formula One Grand Prix. Reporting by Hardik VyasRelated Video:

Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."

Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.