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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

2019 Toyota Sienna AWD vs 2018 Chrysler Pacifica Hybrid | New meets old

The Toyota Sienna has always been an inconspicuous van. They're out there, there's a lot of them and they're huge, but they blend in with darn near everything. Perhaps Toyota noticed that a little while ago and slapped on the slightly garish grille/not a grille plastic thing in the front bumper, but it still doesn't really stand out. On the other hand, our long-term Chrysler Pacifica Hybrid, which is a great deal newer than the Sienna, has slick styling that gets noticed. Toyota hasn't properly redesigned the Sienna since the 2011 model year, and it shows on every front. Despite its many shortcomings, there are still some valid arguments for going with the dinosaur. Ride and handling Of all the reasons to choose a Sienna over the much newer competition, available all-wheel drive has to be the main one. My tester was so equipped, and I got a chance to test it out in both snow and ice. Obviously, the first thing I did in powder was see if the rear end would break loose. I can confirm that with traction control off, the Sienna will slide around a little bit. You won't be doing any sick drifts, but it's undoubtedly more fun than our Pacifica. The Chrysler is fitted with Nokian Hakkapelitta winter tires. As you might guess, this means that braking and grip around corners is better than the Sienna in snow. If the Sienna were to ditch its slippery all-seasons for a proper set of winters, it would be running circles around the Pacifica. Still, I drove our Pacifica through a lake effect blizzard in Buffalo and it never blinked from lack of traction with multiple inches of snow on the ground. Some folks are going to want the assurance of all-wheel drive, and the Sienna will offer it, but don't make it your only option. All-wheel drive might help you get going, but winter tires are there to save the day when sledding gets tough. What impressed most about the Sienna was its ride quality and composure. This van earned its road warrior status on my drive to the Chicago Auto Show from Detroit. The long highway trek was handled without issue by the big minivan chassis. Bumps and road imperfections were soaked up well. Noise wasn't much of an issue either, something minivans can struggle with given the massive amount of space in the cabin ripe for vibrations and rattles. However, an uncomfortable seat led to some soreness after over four hours in the saddle. No matter how I adjusted the lumbar, it didn't seem to take to my 5'10" slim frame.

Toyota explains what names like Camry and Yaris mean

Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 - the one where George Costanza buys a Chrysler LeBaron instead of a Volvo - with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.
Names like Supra may require no clarification, but what about Camry? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan).
Yaris? According to the company, it's "an amalgamation of words from Greek mythology and German. In Greek mythology, 'Charis' was a symbol of beauty and elegance. Toyota swapped the 'Ch' with 'Ya' - German for 'yes' - to symbolize the perceived reaction of European markets to the car's styling."