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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Toyota fires bullets into hydrogen fuel tanks, shoots down EV supporters

Many gearheads will remember that the 1970s-era Dodge Dart's claim to fame was that its motor was so durable (though not necessarily powerful) that one could shoot bullets into the engine block. Decades later, Toyota has taken a page out of that testing process. "Personally, I don't care what Elon [Musk] says about fuel cells." With some industry members and analysts questioning both the viability and durability of hydrogen fuel-cell electric vehicles, Toyota executive Bob Carter, speaking at the Automotive News World Congress this week, says the Japanese automaker went all Clint Eastwood on the fuel tanks of a fuel-cell prototype. Carter says that bullets from a small-caliber gun bounced off the carbon-fiber tanks, and that .50-caliber bullets barely made dents. The shoot-out motif kept going when Carter name-checked executives from Tesla, Nissan and Volkswagen in saying that he didn't care if other automakers question the future of fuel-cell vehicles. As you can see in the prepared text of Carter's speech below, he said, "Personally, I don't care what Elon [Musk], Carlos [Ghosn] or Jonathan [Browning] say about fuel cells. If they want to 'plug in and tune out' other technologies, that's fine." After debuting it in Tokyo late last year, Toyota showed off its FCV fuel-cell concept vehicle at the Detroit Auto Show this week as it get ready to start sales "around 2015." The car has a 300-mile range and should be priced somewhere between $50,000 and $100,000. Autoblog drove Toyota's fuel-cell prototypes last year, and you can read our impressions here. 2014 Automotive News World Congress- Bob Carter January 14, 2014 As prepared for: Automotive News World Congress Tuesday, January 14, 2014 Bob Carter, Senior Vice President, Automotive Operations, Toyota Motor Sales, U.S.A., Inc. _________________ Thanks, Keith and good afternoon everyone. You know, I've been in the car business for more than 30 years, but I'm more excited about it now than EVER before Why? Because for the first time in Toyota's history, we did something here we've NEVER done before. We shocked people by unveiling two great looking, fun-to-drive cars that blow a hole in the theory that Toyota only builds "appliances". Just yesterday, we unveiled Toyota's newest concept, the FT-1 sports car. I'm already getting people asking me when they can get their hands on one. The FT-1 represents the latest in our heritage of sports cars like the 2000GT, Celica, Supra and most recently, the FR-S.

Refreshed Toyota 86/Subaru BRZ spied running around the Nurburgring

The Toyota 86 and Subaru BRZ are officially confirmed for a second generation, but it looks like this current car will not go softly into the night. One of our spy photographers just caught a camo’d up BRZ/86 pounding around the Nurburgring with a few changes in store. This tester only has camouflage on the front and rear of the car, indicating a light refresh is the extent of the styling changes. In examining the car as a whole, itÂ’s a rather conflicting tester. Both the grille and headlights tell us itÂ’s an 86, but the badge on the rear clearly says “BRZ.”  The Toyota 86 has a different grille than the BRZ, and we can see that style grille flanked by some massaged vents on both sides. Toyota uses a different style of headlight for the 86, and these look similar to those used in the current car. New front-design features are covered up by the camouflage, but the sheet metal doesnÂ’t appear to be changing. Another area of potential change is at the rear of the car. More camouflage on the trunk lid covers the obvious BRZ badge and the taillights. We donÂ’t see much in the way of differences between the taillights on this model and the current BRZ/86 twins, but the manufacturer obviously wants to keep something secret back there. What weÂ’re most excited about is seeing the extra vent behind the front wheels. Current BRZ and 86 trims donÂ’t feature such intense cooling additions. Above it sits what appears to be a badge or protrusion of some sort. The window-level badging is still visible under the wrapping, but the tire-level badge is a new one — itÂ’s similar to the design we see on the WRX and WRX STI.  All things considered, this one is a little confusing. Subaru could be adopting a more Toyota 86-esque design, but we suspect a special edition is in the works. Hopefully it involves more than just design tweaks, and gives this model a hearty send-off before the new generation arrives.