1994 Toyota Supra Twin Turbo Hatchback 2-door 3.0l on 2040-cars

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Toyota mulling Cummins diesel for Tundra?

When Bloomberg spoke to Toyota USA Sales CEO Kazua Ohara recently, we highlighted his comments on the possible return of the Toyota Supra. However, the interview started with Ohara discussing the Tundra, and how it would take time to pinpoint and hone the pickup truck's brand image in the minds of consumers. That effort could get a boost, with a report in Edmunds saying that Toyota is "evaluating" the addition of a Cummins turbodiesel to the Tundra's engine options.
The Cummins powerplant is one of two options for the moment, the other being a hybrid powertrain. If the oil-burner got the thumbs-up, Toyota would follow the recent example of Nissan, which announced it would put a Cummins turbodiesel into its 2015 Titan. While the two Japanese companies make a closer comparison since they're both talking about Cummins applications in light-duty trucks, if it happens, it could be seen as further diluting the once-exclusive tie-up that Ram trucks has had with Cummins even though Ram has used Cummins in its heavy-duty truck.
Toyota hasn't said when it will decide on which direction to take, but either will be a move for the better in the view of segment watchers; PickupTrucks.com said the first of its top-five fixes for the Tundra would be a better engine, perhaps a diesel-electric hybrid from Toyota's Hino unit. Cummins told Edmunds it can supply a second manufacturer with the 5.0-liter diesel that Nissan will be using, so we wouldn't be surprised to see it end up in a Toyota or somewhere else.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Weekly Recap: Toyota, Mazda team up to 'make cars better'

Toyota and Mazda are teaming for a noble purpose: to "make cars better." That's how the two Japanese automakers termed their partnership, which was announced this week. So what does this actually mean? The companies said they will set up a joint committee to look for areas of cooperation and named safety and the environment as issues they plan to tackle. From a product perspective, it's believed that Toyota is interested in Mazda's Skyactive engine portfolio. In turn, Mazda has its eye on Toyota's fuel-cell and plug-in hybrid technology. While more specifics were not confirmed, the companies said the "agreement will go beyond the traditional framework of cooperation," and it has the potential to be a long-range partnership. "The main purpose of this initiative is to enhance the appeal of our cars," Toyota president Akio Toyoda said at the announcement. Previously, Mazda has licensed Toyota's hybrid tech and assembled compact cars for Toyota in Mexico. Akio Toyoda said these projects "triggered" the automakers to explore further collaboration. Dave Sullivan, product analysis manager for AutoPacific, said the tie-up echoes Daimler's wide-ranging work with the Renault-Nissan alliance. "This could be a well-groomed match due to each having very unique skill sets," he said. OTHER NEWS & NOTES Volvo selects South Carolina for US factory Volvo confirmed this week that it will build its first US factory in South Carolina, with construction set to begin this fall. The company first revealed plans in March, though it didn't announce a site. The plant will have initial annual production of 100,000 units, though the vehicle or vehicles to be assembled were not specified. The factory, located near Charleston, will open in 2018 and ultimately employ 4,000 people. The facility will help Volvo continue its growth strategy, which includes strengthening its presence in the US market, where it wants to sell more than 100,000 cars per year. "Building a plant in the US is a reflection of Volvo Cars' commitment to the US and the key role the US plays in our growth objectives," Lex Kerssemakers, senior vice president, Americas, said in a statement. Ford GT spied on the road The 2017 Ford GT was spotted testing around the Blue Oval's headquarters in Dearborn, MI, this week. The raw body panels were exposed, and they lacked paint or camouflage. It's the first time the GT has been captured on the street after a spring of auto show reveals.