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Toyota recalls 250 vehicles in two separate campaigns

Toyota is keeping on top of things by issuing two, small recalls on 2015 model year vehicles. The first covers 230 examples of the 2015 Yaris. In the affected models, the bolts holding the rear axle bearing might not be tight enough. If one of these fasteners falls off, it could possibly damage the rear brakes, including the potential of a wheel locking up. The second, even smaller campaign covers just 20 units of the 2015 Tacoma TRD Pro pickups. In the examples delivered to Puerto Rico, they didn't have the correct placard to advise owners of the correct tire size and pressure on the B-pillar. Neither problem has resulted in any crashes, injuries or fatalities. As usual, affected owners will be notified by mail, and Toyota dealers will repair the issues free of charge to customers. Toyota spokesperson Cindy Knight tells Autoblog that those letters will go out in mid-March. TOYOTA RECALLS CERTAIN MODEL YEAR 2015 YARIS AND TACOMA VEHICLES TORRANCE, Calif., February 17, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 230 Model Year 2015 Yaris hatchbacks and approximately 20 Model Year 2015 Tacoma TRD Pro model pickup trucks. In the involved Yaris vehicles, the rear axle bearing bolts may not have been tightened sufficiently during vehicle assembly. If a bolt is loose and falls off during vehicle operation, the bolt could damage rear brake components, resulting in reduced brake performance or potential wheel lock up, which could increase the risk of a crash. The Tacoma TRD Pro model pickup trucks were distributed to dealers in Puerto Rico without the correct B-pillar tire placard indicating the tire size and recommended cold tire inflation pressure for the front and rear tires. An improperly inflated tire can increase the risk of a crash. Toyota is not aware of any crashes, injuries, or fatalities caused by either condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will repair the vehicles at no cost to the owner. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331. ### Featured Gallery 2015 Toyota Yaris View 12 Photos Related Gallery 2015 Toyota TRD Pro Series Tundra, Tacoma and 4Runner News Source: Toyota Recalls Toyota Safety Truck Hatchback

Toyota bringing refreshed Auris to Geneva

Americans got a chance to see the Toyota Auris dressed up as the Scion iM concept at the LA Auto Show a few months ago, but the Japanese automaker isn't about to leave its European customers who call the Auris their own out of the action. Toyota will be showcasing a revised version for the local market at the 2015 Geneva Motor Show. For those unfamiliar, the Auris is essentially a Corolla with a liftgate at the back – or put another way, the European counterpart to what we once knew as the Matrix. It's available in hatchback and Touring Sports wagon body styles, and with gasoline, diesel or hybrid powertrain options. Though the hybrid (which accounted for half of the model line's sales last year) carries over unchanged, the updated Auris will get new gasoline and diesel engines. Along with them, the refreshed Auris also benefits from revised sheetmetal, a remodeled cabin and some upgraded equipment. Full details will be announced closer to its debut alongside the larger new Avensis at the Swiss auto expo. NEW TOYOTA AURIS TO JOIN NEW AVENSIS ON STAGE AT GENEVA Motor show debut for British-built Auris hatchback and wagon Toyota will reveal its new Auris at the Geneva motor show (3 – 15 March), the British-built hatchback and Touring Sports wagon versions making their debut alongside new Avensis. New Auris enjoys a refreshed design that adds presence and prestige, together with an upgraded cabin and new comfort and safety equipment features. The hybrid remains at the heart of the range, having established itself as the leading powertrain in the line-up, accounting for around half of all Auris sales in Europe in 2014. Nonetheless, the new model heralds the arrival of new and improved petrol and diesel engines, developed with a focus on efficiency and performance. The simultaneous reveal of new Auris and Avensis follows on from last year's introduction of Aygo and Yaris to complete a full rejuvenation of Toyota's core European model range. Both Auris and Avensis will continue to be built side by side at Toyota Manufacturing UK's car plant at Burnaston, near Derby. Toyota will host its Geneva motor show press conference on its stand in Hall 4 at Palexpo, at 12.15pm on 3 March. Featured Gallery 2016 Toyota Auris News Source: Toyota Geneva Motor Show Toyota Hatchback Wagon Economy Cars 2015 Geneva Motor Show

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos