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Toyota lowering Prius sticker prices in California

For the citizens of the state that has the biggest impact on Prius sales, it's understandable that Toyota might be offering its biggest perks there. With the next-generation version of the world's most popular hybrid not likely to see the light of day until the 2016 model year, the Japanese automaker is looking to spur sales as a stopgap measure. And that's especially true for the Prius C compact and the Prius Plug-in Hybrid. Toyota has bumped incentives for potential Southern California buyers of the Prius C to about $2,000 off the MSRP, which is up from $750 and about the same size of the perk given to prospective Prius Plug-in buyers, according to numbers from CarsDirect. For the standard Prius Liftback and the Prius V wagon, Toyota increased its discounts by about $500. The perks went into effect April 1 and will last until May 4. Toyota spokeswoman Amanda Rice confirmed to AutoblogGreen that the $2,000 incentive for the Prius C is specifically for the 2014 model year, and that the 2015 model year spurs a $750 incentive. She also confirmed that Toyota this month increased standard Prius lift back cash-back offer to $1,750 from $1,250, though amount offered can change by region. "While we will do what is necessary to remain competitive, Toyota's practice is to always lead with the product, not the deal," Rice wrote in an e-mail to AutoblogGreen. "The use of our incentives is tactical, reinforcing our value and focus on keeping our products competitive in the market." The Prius family was California's most popular passenger vehicle in 2012 and 2013, but sales since then have fallen off. Through the first quarter, US Prius sales were down 14 percent from a year earlier after falling 11 percent last year to about 207,000 units. A Toyota representative didn't immediately respond to a request for comment from AutoblogGreen on the increased incentives in the face of reduced sales. Related Videos:

Toyota investing $1 billion in Mexico plant

Toyota has announced plans to build a new factory in Mexico. The site, to be located in the state of Guanajuato, is set to open in 2019 following an investment of about $1 billion. The plant will be the first to make use of the Toyota New Global Architecture, and will (at least initially) focus on production of the Corolla. The compact sedan will continue being built in the United States at the Blue Springs, MS, site, consolidating Corolla production in the south. However Toyota's site in Ontario, Canada, will shift to "mid-sized vehicles of higher value," alongside the plants in Kentucky and Indiana, the automaker said. The Guanajuato site will be Toyota's second Mexican plant, joining the Tijuana plant that assembles the Tacoma – soon to ramp up to 89,000 units per year. Once the new Guanajuato plant comes on full steam, it is slated to produce around 200,000 units per year. It'll be the first site Toyota will open worldwide since it began focusing on utilizing the production capacity it already has. With 90 percent of its production capacity now in use, the Japanese auto giant is also planning to broaden its joint venture with Guangzhou in China as well. Toyota Invests in Competitive Plants - Emphasis on Sustainable Growth Strategy - New plant in Mexico and expansion of its GTMC joint venture in China Toyota City, Japan, April 15, 2015 - Toyota announced today that it will build a new plant in Mexico and expand its joint venture, Guangzhou Toyota Motor Co., Ltd. (GTMC), in China. These investments are grounded on its plans to construct production lines that are more competitive, with greatly reduced initial investment, improved efficiency, flexibility, environmental performance and safety. These "simple and slim" production lines can be easily lengthened or shortened depending on demand. Over-head conveyance devices are eliminated, compact equipment is installed on top of the plant floors, and paint-booths are smaller. The new plant in Mexico and the expansion in China will be designed to accelerate innovation by implementing these new technologies into real production lines. With today's announcement, Akio Toyoda, President of Toyota Motor Corporation said "This investment represents our long-held principles of continuous improvement and challenging ourselves to always do better. An increase in production does not mean an undisciplined pursuit of more. Toyota's expansion must be driven by providing ever-better-cars and our talented people.

Daily Driver: 2015 Toyota Avalon Hybrid

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Toyota Avalon Hybrid XLE Premium, reviewed by Sebastian Blanco. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hello everyone. Welcome to another Autoblog Daily Driver. This is Sebastian Blanco coming to you from behind the wheel of a 2015 Toyota Avalon Hybrid XLE Premium. This is the silver metallic and light gray version. Comes in at $38,455. It has an Entune Premium audio setup here. It's a Toyota. It's a hybrid, which probably makes you think of a Prius. The Avalon [00:00:30] and the XLE and the Premium, what we're really dealing with here is a world's plushiest, comfiest bigger Prius. It's a very different kind of car, with the body style, but you've got a lot of similarities if you've spent any time in a Prius. The fuel economy of this Hybrid on the official scale is 40 miles per gallon combined, 40 in the city and 39 on the highway. I've driven it over 400 miles this week and my average was 34.3 miles per gallon. [00:01:00] Much lower than the numbers would suggest and there's really no excuse for that. I was driving with the cruise control on, mostly on the highway, the weather is fine. This should have been an easy 39, but maybe that's the fault of the cruise control. The sport mode in this car for me has been kind of a joke. When I was interacting with the car in a more discernible manner, I couldn't tell much difference. This isn't the kind of car that you want when you're dealing with sport mode. [00:01:30] You know what you're getting with this car. It's a little more luxurious, not quite Lexus level, but definitely the higher end for a Toyota. It's nice if you like these sort of cars. This is definitely worth a look, but it's not going to be on my shopping list anytime soon. Perhaps it is on yours. For Autoblog and AutoblogGreen, this is Sebastian Blanco for another Daily Driver.