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Oh, Kei Go: Toyota set to enter JDM minicar market?

Toyota is looking to get bigger... by going smaller. The Japanese automaker is looking to enter the kei car market, a popular segment in its homeland. Kei cars are small vehicles with restrictions on length (11.15 feet), width (4.86 feet), engine size (660 cubic centimeters) and power output (63 horsepower). Currently, Toyota is the only Japanese automaker not producing vehicles for this segment, but that is set to change, according to a report from The Wall Street Journal.
Thanks to its relationship with Daihatsu, Toyota can jump right into the kei car game. Daihatsu is one of the largest producer of kei vehicles and it is currently owned by Toyota.
Although kei cars are restricted in terms of size and power, they are not restricted by technology. Automakers utilize different drive configurations, powertrains and amenities to keep their cars fresh. Daihatsu and Toyota plan to work together to produce Toyota-branded kei cars. The two companies will utilize Toyota's knowledge of electric and hybrid systems to produce efficient little vehicles for the Japanese market.

Next Toyota Supra might be called S-FR

In the world of car-rumors, those surrounding the revival of the Toyota Supra are rivaled only mid-engine Corvettes and billion-dollar barn finds for Internet potency. Let's face it, we love them as much as you do. Entering stage right then is your latest Supra tidbit. The always-vigilant forum masters at SupraMKV.com have been spending caffeine-fueled nights combing through the US Patent and Trademark Office websites, it seems. The recent result of their efforts is a trademark filing for "Toyota S-FR," in reference to "automobiles and structural parts thereof." While hardly a smoking gun, Supra theorists propose that the May 28 filing could signal the way forward for a new sports car. The "S" might be Toyota's homage to the Supra nameplate, with "FR" obviously indicating a front-engine, rear-drive layout. We'd be surprised if Toyota was so wiling to throw away the brand equity built in to the Supra name – the company did re-up its Supra mark. Then again, we would've called the FR-S "Celica," too. Go figure. Of course, the trademark could be for just about anything else. A sub-FR-S model is one proposition, though it could just as easily be a concept car, or nothing at all. Sleuths, tell us what you think in Comments, below. Related Video:

Fernando Alonso will drive for McLaren in F1, Toyota at Le Mans, WEC

Fernando Alonso will drive for Toyota in this year's Le Mans 24-hour race and the FIA World Endurance Championship (WEC), his McLaren Formula One team said on Tuesday. The Spanish double F1 world champion has been considering taking part in endurance events as he bids to emulate Graham Hill, the late Briton who won the Formula One world title, Indianapolis 500 and Le Mans in the 1960s. "I've never been shy about my aim of winning motorsport's Triple Crown — the Monaco Grand Prix, the Indy 500 and the 24 Hours of Le Mans. We tried for Indy last year, came close, but just missed out," Alonso said in a statement. "This year, I have the chance thanks to McLaren to race for the win at Le Mans. It is a big challenge — much can go wrong — but I am ready, prepared and looking forward to the fight." Following his appearance in the 24 Hours of Daytona last week, a deal has been reached with Toyota for the 36-year-old Alonso to take part in as many WEC rounds as possible. McLaren and Alonso have agreed, however, that Formula 1 remains their shared priority and he will miss the Japanese leg of the WEC season on Oct. 21 due to it clashing with the U.S. Formula One Grand Prix. Reporting by Hardik VyasRelated Video: