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Two new RWD Toyota sports cars to join FR-S?

Fri, 09 Aug 2013

Toyota as we know it could become a thing of the past. According to Australian site Car Advice, the Japanese brand known for bland cruisers like the Camry and Corolla is preparing to bring two new rear-drive cars to market that would slot above and below the Scion-badged FR-S. This is very, very good news.
Car Advice spoke to the GT86/FR-S' chief engineer, Tatsuya Tada, who claimed, "Akio Toyoda always says to me, Toyota sports car [family] should be three sports car brothers. 86 is in the middle." The oldest "brother" would be the spiritual successor to the Supra, even if it doesn't wear that name. Tada is in charge of that project, while a sub-GT86 project is being headed-up elsewhere.
Tada refused to comment on names (CA specifically mentions MR2 and Celica) for the new small car, but did say that, "Yes it is rear-wheel drive and that's Toyota's strong position - Toyota sports car must be rear-wheel drive." Perhaps the juiciest bit of information obtained from Tada's interview with Car Advice was his hinting that both new sports cars would be joint ventures, like the GT86/FR-S/Subaru BRZ triplets. Tada wouldn't say who Toyota was in bed with on the smaller model, but did mention that the Supra would be a product of the world's largest automaker's partnership with BMW.

2015 Toyota Camry targeting 'more emotional' design

Sun, 19 Jan 2014

There are many ways to describe the Toyota Camry: "comfortable," "economical," "affordable," "reliable" and "dull as a bucket of mayonnaise" would all be accurate. It's this last one that the Japanese brand is seeking to change. While we aren't expecting it to suddenly sprout a high-revving V8, a rear-drive layout or razor-sharp handling, a report from Bloomberg suggests we should at least expect a more evocative design from one of the best-selling cars in the country.
The next Camry update, due for 2015, should have a "more emotional, more impactful design," says Kevin Hunter, head of Toyota's US design studio. That's according to Bloomberg, who caught up with the styling boss at this week's Detroit Auto Show. "Camry's taken some hits on styling, but it's still selling well. But we need to create better design for Camry in the future."
Toyoda wants to see waku-doki in his company's designs - heart-racing qualities

Toyota Mobility Foundation sets up shop in Da Nang

Wed, Jun 10 2015

You never know where the next cleaner mobility effort is going to take place. Toyota is looking around the world for places to make getting around a less dirty affair and the latest experiment is going to take place in Da Nang, Vietnam. Aside from the new location, though, there's nothing particularly special about the Da Nang project. The first two basic ideas are to set up a community bus service in the governmental, educational and commercial districts and a park-and-ride program. The project is the second from the Toyota Mobility Foundation, which says that these the enhancements to Da Nang's transportation system further TMF's, "philosophy of combining Toyota's knowledge with the expertise of partners to enable more people around the globe to move safely, efficiently and enjoyably." TMF will spend 2.9 million dollars over three years to set up the project in Da Nang. The first TMF project launched in Bangkok earlier this year. Toyota Mobility Foundation Launches Program in Da Nang, Vietnam The Foundation's Second Program Will Address Emerging Transportation Issues in Rapidly Growing Mid-sized City Tokyo, Japan June 9, 2015-Toyota Mobility Foundation (TMF) today announced its second program, which will launch in Da Nang, Vietnam to address emerging transportation issues in the rapidly growing mid-size city. The announcement follows news earlier in April, 2015 from TMF regarding the launch of its first pilot program in Bangkok, Thailand. Both programs reflect the Foundation's philosophy of combining Toyota's knowledge with the expertise of partners to enable more people around the globe to move safely, efficiently and enjoyably. "Toyota Mobility Foundation develops innovative solutions that address a full range of mobility challenges facing communities around the globe by sharing our knowledge," said Akio Toyoda, Chairman of the Board of TMF and President of Toyota Motor Corporation. "As Da Nang adapts to its rapid population and economic growth, we-together with our partners including Da Nang city government-aims to build a more joyful mobile society." TMF will partner with the local government in Da Nang to develop a sustainable transportation system that meets projected population growth estimates and mobility needs. In the early stages of motorization, Da Nang is considered an entrance to the Indochina East-West Economic Corridor, which links Vietnam, Laos, Thailand and Myanmar.