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Toyota increasing Yaris Hybrid production to 222,000 this year in France

More fuel economy means more factory workers and more production for Toyota's most popular model in Europe. That simple equation explains why the Japanese automaker is boosting annual production of its gas- and hybrid-powered Yaris compact vehicles at its French factory. The new number will be about 222,000, a 15 percent increase. To do that, Toyota will need to add about 500 workers to bring its total there to more than 4,000, UK's The Green Car Website says. Vive le Toyota! Toyota updated the European Yaris in the middle of 2011 and added a hybrid version later that year, the model has many fans across the pond. It helps that they hybrid is rated (using the friendlier European standards) at a whopping 81 miles per gallon, a tremendous number for a car that costs approximately $26,000. Toyota could soon have a bit more room in the small hybrid segment, since it was reported recently that Honda would discontinue European sales of its Insight and CR-Z hybrids soon. That decision was made easier because of increasing competition from Toyota, which boosted hybrid sales in Europe last year by 43 percent. In contrast, both the CR-Z and Insight experienced more than a 60-percent plunge in European sales in 2013.

Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

Toyota Auris Touring Sports is a handsome Prius V alternative [w/videos]

The Toyota Prius V has a lot to recommend it, but adventurous and sporty styling is not in its repertoire. That's why this new Auris Touring Sports has our attention. Claimed to be the "first full hybrid estate car" in the compact class, this two-box Auris has genuine visual panache to go with its load-lugging capability and parsimonious fuel economy. In the metal, we think its v-shaped grille and headlamp treatment acquits itself better than it does on the new RAV4, a model that shares its new design language.
Built by Toyota UK, the Auris Touring Sports hybrid is powered by a familiar-sounding 1.8-liter gas engine paired with an electric motor, with total system output quoted at 134 horsepower. The model will also be available in a variety of gas or diesel trims if you prefer your vehicle sans electrification (a non-hybrid model is shown). It goes on sale later this year in Europe, but don't hold your breath to see one in North America. Still interested? Scroll below to see a couple of videos and to read the official press release.