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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Tokyo wants 6k fuel-cell cars from Toyota and Honda for 2020 Olympics

Japan aims to have greener cars on its roads in time for the 2020 Tokyo Olympics, and the city government there is putting some serious money on the table to make sure that the transformation happens in time. The push could jump start sales of hydrogen fuel cell vehicles (FCEVs) in the metropolis and would portray the Asian country as a leader in the cutting-edge tech. The city is setting aside 45.2 billion yen ($385 million) to offer subsidies for people buying FCEVs and to build 35 hydrogen refueling stations to keep them going, according to Bloomberg. The local government is in talks with Toyota and Honda to have 6,000 fuel cell vehicles on the road in time for the games. These generally expensive factors are often considered some of the biggest hurdles for the alternative fuel to take hold. Beyond the 2020 games, the Tokyo government has even more aggressive plans for the alternative fuel. The city's audacious goal is to have 100,000 FCEVs, 100 hydrogen-fueled buses and 80 refueling stations in the capital by 2025, according to Bloomberg. The city wants to offer FCEV buyers incentives as much as about 3 million yen ($25,325) with a third of that money coming from the Tokyo government and the rest from the national government, according to Bloomberg. Furthermore, subsides on building refueling stations could be as high as 80 percent in Tokyo, which puts costs more in line with building a traditional gas station. It appears that the demand is already building to make Tokyo's goal a reality. Toyota has received around 1,500 orders for the Mirai, according to Bloomberg. Although, the majority have come from the country's government or fleets. To meet the higher-than-expected demand, the automaker expanded its production facilities by adding two more assembly lines. The launch of Honda's latest FCEV was recently pushed back until March 2016, a year later than originally expected. Related Video: News Source: BloombergImage Credit: Shizuo Kambayashi / AP Photo Government/Legal Green Toyota Car Buying Alternative Fuels Emissions Green Driving Technology Emerging Technologies Hydrogen Cars Sedan toyota mirai tokyo olympics

Japanese automakers welcome North American trade deal, fear what's next

TOKYO — Toyota, Nissan and Mazda welcomed on Tuesday the revised North America trade deal that left Japanese automakers unscathed, but they may face a bumpy ride when Washington and Tokyo hold new talks on over $40 billion of annual U.S. auto imports from Japan. The United States and Canada reached an agreement on Sunday to update the 1994 North American Free Trade Agreement after Washington had forged a separate trade deal with Mexico in August. The updated deal effectively maintains the auto industry's current footprint in North America, and spares Canada and Mexico from the prospect of U.S. national security tariffs on their vehicles. Mazda, which ships cars to the United States from Mexico and Japan, called the deal a "big step forward". Nissan, which makes the cars it sells in the United States locally as well as in Mexico, Japan and other countries, said it was "encouraged" by the agreement. Toyota, Japan's biggest automaker, said it was "pleased" that a basic deal was reached. Other automakers were not immediately available for comment. While the deal has removed the risk that the disintegration of the pact would have posed to automakers, bigger risks loom large for Japanese firms as a chunk of the roughly 7 million cars they sold in the U.S. last year were shipped from Japan, and a trade deal between Washington and Tokyo has yet to be agreed. The United States and Japan last week agreed to begin fresh trade talks, with U.S. President Donald Trump seeking to address Japan's $69 billion trade surplus, of which nearly two-thirds comes from auto exports. Washington is also investigating the possibility of slapping 25 percent tariffs on auto imports on national security grounds, although it has agreed with Japan to put any new tariffs on hold during the talks. Analysts say the United States may take a tougher stance on auto imports from Japan than from its neighbors. "If Japan requests an exemption from the 25 percent tariffs under consideration, Washington could propose a more strict cap on imports than it agreed to with Mexico and Canada," said Koji Endo, senior analyst at SBI Securities. "That would be a risk." This could be a big blow to Japan, as the United States is a key source of revenue for Japanese automakers including Toyota, Nissan and Honda. The U.S. market accounts for a quarter or more of their annual global vehicle sales, and of their total U.S.