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Toyota: One Bold Choice

Toyota paired paralympian Amy Purdy and the incomparable words of Muhammad Ali in its 2015 Super Bowl spot, How Great I Am. Interspersing cuts of Purdy triumphing over her disability with images of the new-for-2015 Camry, Toyota tied its ad in with the simple hastag, #OneBoldChoice. That said, we aren't sure how this spot will play for those who aren't familiar with Purdy's triumphant story. We've already sampled the refreshed Camry in a lengthy and comprehensive review, so head over and have a look.

Toyota reveals updated TS040 Hybrid LMP1 for 2015 [w/videos]

Toyota has yet to defeat Audi at Le Mans. In fact, nobody has in the past fifteen years except for Peugeot (which won in 2009) and Audi's own sister company Bentley (which took the checkered flag in 2003). But Toyota did win the broader FIA World Endurance Championship last season, beating its German rivals in five out of eight rounds. That means the Japanese automaker is returning to top-level endurance racing this season as the reigning champions, and this is the car with which it aims to defend its title. The 2015 Toyota TS040 Hybrid is closely based on last year's winning version, but has been updated to comply with the latest tweaks to the regulations. A new crash structure meant redesigning the front end, the aerodynamics package has been thoroughly revised, the suspension reconfigured and extra weight has been cut. All told, Toyota says it redesigned 80 percent of the parts on board. Each team running a hybrid prototype has an array of choices over what combination of internal-combustion and electric boost it will run, but Toyota opted to stay in the 6MJ category for 2015, the electric boost working in tandem with the 3.7-liter V8 to give the TS040 a combined output of over 1,000 horsepower. The team also developed two aero kits: one for high-speed circuits like La Sarthe that warrant reduced drag, and the other for tighter tracks requiring increased downforce. The revised TS040 has already undergone over 15,000 miles of testing in southern Europe over the winter. But the real test will come at Silverstone in two weeks for the opening round of the 2015 championship when it will have to fend off a two-pronged German assault from both Audi and Porsche ahead of the headline event at Le Mans in June. We'll be watching to see who comes out on top this year, but for now you can watch footage of Toyota's latest in the pair of videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mar. 26, 2015 A New Era for the World Champions Toyota Racing enters the 2015 World Endurance Championship ready to start a new era with the defence of its two titles. Toyota became the first Japanese company to win the World Championship during a very successful 2014 season, which saw Anthony Davidson and Sebastien Buemi also win the drivers' title.

Toyota turning landfill gas into hybrid vehicles, indirectly

Chamillionaire certainly wasn't referring to the Toyota Avalon or Camry when he rapped about "ridin' dirty" but maybe he'll change his tune soon. That's because some of the future energy sources for the Kentucky factory that makes those two models will come from gas created from the breakdown of solid waste. So the power behind some of the production at Toyota's largest North American factory will indeed be funky. Toyota is working with Waste Services of the Bluegrass to build a network of wells at a nearby landfill in order to collect the gases. Construction of the system starts next month and will be finished by early next year. The upshot is that the system will produce one megawatt of electricity per hour, which is the equivalent to the power used by 800 houses. Last spring, Toyota said it would start producing the Lexus ES at the Kentucky plant after getting almost a $150 million offer from the state. That's because that model is expected to add 50,000 vehicles to the existing production numbers at the plant. And those production numbers are already large, as Toyota makes both the standard and hybrid versions of both the Camry and Avalon there. Mind you, Toyota's not the first to go this route for factory-energy production. In 2011, General Motors' Orion Assembly Plant started getting about 40 percent of its energy for production of models such as the Chevy Sonic and Buick Verano from methane captured from a landfill nearby. The General estimated at the time that the process would cut the company's energy costs by about $1.1 million a year. Check out Toyota's press release about the Kentucky plant and its future landfill gas below. Landfill Gas to Build Cars and a Greener Community Partnership between Toyota and local landfill turns garbage into good March 24, 2014 GEORGETOWN, Ky. (MARCH, 24 2014) – Can a car company be a vehicle for change? Toyota thinks so. The Kentucky plant that manufactures some of the greenest cars on the road, including two hybrid models, will soon be powered in part by green electricity. Toyota Motor Manufacturing, Kentucky, Inc. has teamed up with Waste Services of the Bluegrass to generate power from local landfill waste, marking the region's first business to business landfill gas to energy initiative. Toyota estimates the locally-generated landfill gas will supply enough power each year for the production of 10,000 vehicles. How it Works As solid waste naturally breaks down in a landfill, it creates gas.