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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Honda, Hyundai top car residual value / depreciation awards list

J.D. Power announced its 2022 U.S. ALG Residual Value awards Thursday, with Honda and Hyundai topping the charts at three models apiece in the industry-standard study. The term "residual" is an industry projection of how well a car will hold its resale value three years from the original purchase date – a key metric in calculating lease costs and projecting new-car depreciation.  Award winners included several enthusiast-friendly options, including the BMW 2 Series, Dodge Charger, Subaru WRX, Mercedes-AMG GT and Toyota Tacoma. Even the Ford Bronco was recognized, beating out the Jeep Wrangler in the Off-Road Utility segment. That may seem odd given the car's issue-plagued launch, but scarcity apparently trumps quality control issues over the longer term. Here's a scrolling complete list of winners broken down by segment: “Accurately forecasting residual values in the auto industry is a key factor in assessing an estimated $225 billion lease portfolio of vehicles in the United States,” said ALG VP Eric Lyman in the company's announcement. "The brands and vehicle models that rise to the top demonstrate that they score well across the award programÂ’s criteria, including manufacturersÂ’ superior design and quality." ALG looks at several factors to determine future value, which is especially tricky with new models. For 2022, 16 different brands were recognized across 29 segments. Behind Honda and Hyundai, Audi, Kia, Mercedes-Benz, Land Rover and Subaru all managed to chart with two different models. Here's the rundown of those who won in more than one category: Honda Civic Honda Passport Honda Odyssey Hyundai Accent Hyundai Kona Hyundai Kona EV Audi A6 Allroad Audi Q3 Kia K5 Kia Telluride Land Rover Range Rover Velar Land Rover Discovery Mercedes-AMG GT 4-Door Mercedes-Benz Metris:  Subaru  WRX and  Subaru Forester Toyota Tacoma  Toyota Tundra "The award process consists of evaluating 284 models through analysis of used-vehicle performance, brand outlook and product competitiveness," the announcement said. "Eligibility for a brand award requires a manufacturer to have model entries in at least four different segments. To account for differences across trim levels, model averages are weighted based on percentage share relative to the entire model line."   Audi Honda Hyundai Kia Land Rover Mercedes-Benz Subaru Toyota

2016 Toyota Tacoma Access Cab revealed along with more details

The Toyota Tacoma stepped behind the curtain for a makeover, and has emerged for 2016 with an appearance both chunky and menacing, plus lots of new tech and features. We've already seen its exterior, but some details we didn't get are that there will be a new locking tailgate that can lower itself slowly, without slamming, an available tri-fold hard tonneau, and four new wheel designs. Supporting that will be a stiffer frame with more high-strength steel and additional hot-stamped, ultra-high-strength steel in a lighter bodyshell. Engines will come in two flavors, either the carryover 2.7-liter four-cylinder or a brand new 3.5-liter Atkinson-cycle V6 that utilizes both direct and port fuel injection. The four-pot only can only be had with a six-speed automatic transmission - one extra gear than before - with electronic shifting, the sixer can be specified with that or a six-speed manual. We haven't been given numbers yet, but Toyota says the new truck is "more powerful and fuel efficient," meaning we expect a raise on the 236 horsepower of the current 4.0-liter V6. The dash is laid out with a driver-focused "handlebar" theme, finished with soft materials and metallic accents. Tech options include push-button start, Qi wireless charging, a Multi-Terrain Select system, and blind-spot detection with Rear Cross Traffic Alert, while luxury is attended to with a power moonroof and leather-trimmed seats. To aid the ambiance, engineers improved the seals, added an acoustic windshield, a sound-absorbing headliner and a floor silencer pad to make the cabin quieter. The suspension has also been retuned to deliver a smoother ride and provide more travel. One neat convenience touch: a GoPro mount next to the rear-view mirror. Five trims will be offered when it goes on sale: SR, SR5, TRD Sport, TRD Off-Road, and Limited. Before then, there's a press release below with more information, and we'll soon have live pictures from the Detroit Auto Show floor. DOMINATE DIRT...OR ROCKS...OR PAVEMENT IN THE ALL-NEW 2016 TOYOTA TACOMA - Toyota Tacoma Rebuilt Inside and Out - New Engine, Transmissions and Suspension Tuning - Legendary TRD Off-road Toughness - Best-selling Mid-Size Pickup for 10 Straight Years - Designed, Engineered and Assembled in North America DETROIT, January 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.