2014 Toyota Rav4 Le on 2040-cars

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Toyota vows to fix poor Camry crash test result that irked Consumer Reports

Many Toyota vehicles haven't been performing well in the Insurance Institute for Highway Safety's (IIHS) small overlap frontal crash test, and the Camry is one of them. The 2012 and 2013 Camry both received "Poor" ratings, IIHS' lowest rating, in the test, which spurred Consumer Reports to take the car off its "Recommended" list. In response to the low ratings in the small overlap frontal test, and in a bid to maintain its best-seller status, Toyota will make changes to the Camry to improve its IIHS safety rating and to enhance its design, The Detroit News reports.
The Camry performed well in the moderate overlap frontal, side, roof strength and head restraints and seats crash tests, receiving "Good" ratings, IIHS' highest rating, in all four tests. That was enough for IIHS to award it a Top Safety Pick rating, just not TSP+.
Bill Fay, head of Toyota's US division, reportedly says, "It's still a five-star car. It still does very well in all the IIHS tests. It did not in [the small overlap frontal crash test], and we're busy making the necessary adjustments so that we can address that."

BMW, Toyota outline new tech joint venture, new sports car

Back in June, Toyota and BMW announced a "memorandum of understanding" outlining plans for the two companies to join forces on future products and technology development. On Thursday, they signed a more formal and binding agreement that goes further into detail about the partnership, and it all sounds pretty exciting. The two announced they will work together in four main areas:
Joint development of a fuel cell system
"Set up a feasibility study to define a joint platform concept for a mid-size sports vehicle"

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.