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Mazda2 refreshed for 2020 with new style and tech

The North American market Toyota Yaris is a badge engineered version of the Mazda 2. Now, the Mazda underneath the Toyota badging has received some updates in its home market of Japan, and it will be interesting to see if or when the U.S. counterpart will be refreshed with any of these updates. The 2020 Mazda 2, now indeed called "Mazda 2" instead of the older Demio name on the Japanese market, has received new front end styling to bring it in line with bigger Mazda models. The grille and bumper are new, as are the headlights with adaptive LED technology and LED daytime running lights. Apparently the headlights are constructed out of 20 individually controlled LED blocks to optimize light output and direction, which sounds awfully interesting for this class of vehicle. The front end design, just like the new 16-inch alloy wheels, is Mazda-specific and the Yarisized version is unlikely to benefit from them, especially since the headlights are also different on the Toyota. Cabin materials have also been updated, and the driver’s seat is available with six-way power adjustability for 2020. The MZD Connect infotainment has Apple Carplay and Android Auto support, like the Yaris setup. In addition, cabin comfort is said to have been improved with better soundproofing, which is sometimes sorely needed in this class of cars. Safety and convenience features include adaptive cruise control, which is impressive on a city car, and the Mazda 2 also has the G-Vectoring Control Plus system for high-speed stability. Both the diesel and gasoline versions will get Mazda's i-Eloop brake energy regeneration system. The Japanese market also gets an all-wheel-drive version, which is surely a hoot despite only being available with the automatic transmission. CarAdvice says the Australian market will receive the redesigned Mazda 2 early next year, which is probably in line with the rest of the global market that gets it as a Mazda instead of a Toyota; Mazda says Japan market pre-orders have started today and official sales will begin on September 12th. It pays to remember that the base car dates back to 2014, and that the 2020 refresh is a facelift instead of a ground-up redesign. Assuming the usually expected shelf-life for the facelifted edition, the 2 will have racked up respectable mileage from the “DJ” generation bodyshell.

Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.